Dabur Brand Revie

The brand bear on Dabur is derived from the words Da for Daktar or Doctor and bur from Burman. From those humble beginnings, the society has handsome into Indias tether manufacturer of consumer healthc ar, personal c are and food products. Over its 125 geezerhood of existence, the Dabur brand has stood for goodness through a natural lifestyle. An umbrella bring out for a variety of products, ranging from hair care to h unmatchabley, Dabur has consistently ranked among Indias top brands. Its brands are built on the foundation of trust that a Dabur offering will never cause anyone slightest of harm.The trust levels that this brand enjoys are phenomen eithery high. Dabur had a turnover of approximately US$ 750 Million (Rs. 3390. 9 Crore FY 09-10) amp Market Capitalisation of over US$ 3. 5 one million million (Rs 15500 Crore), Ner income of (INR) 425 Crore (2008-09)with brands like Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola and Real. The conjunction has kept an eye on new generations of guests with a range of products that cater to a modern lifestyle, while managing not to abandon ear deceptionr generations of loyal customers. The caller-ups growth rate rose from 10% to 40% Dabur Foods, a subsidiary of Dabur India is expecting to grow at 25%.Its brands of juices, doly, Real and Active, unneurotic make it the securities industry leader in the result succus course Value Mass securities industry value For money The brand trunaround wherefore? Over all(prenominal) s start down in FMCG Stiff competition To objective lens young india sizeablest consumer Modernize old brand equity- intangible asset Dabur in addition has reinvented the m some other logo Enter new category innovate offerings move as FMCG company Moved away from Umbrella branding outline Retaining Dabur as corporate brand identity Daburs virgin defacement Architecture 5 Power Brands Umbrella brand for juice and other foods aimed at p market consumer yield to be launched is Lemon Juice Branded harvest-time beverage market in India is estimated to be value Rs. 1,200 crore (nectars, drinks and juices combined)The fruit drink market Juice accounts 30%,Nectar10%, Fruit drinks60% COMPETITIVE ANALYSIS Pepsi co Nimbooz has grown 29% coca plant Cola Minute Maid Nimbu Fresh- pulp base drink Parle LMN this has grown 30% Market size of Lemon Juice in India in Organized sector The unpackaged nimbu paani market in India is very commodious to put it in perspective, it is twice the size of the total carbonated low-key drinks industry. Indias Parle Agro, the name behind the LMN brand which launched a category ago, has outperformed the market growing 30 per cent. Of the 600m-case juice market, lemon juice drinks have a 44 per cent share. According to an industry report 120bn litres of beverages are consumed each year in India with 55 per cent of sales of Indian soft drinks during the spend months of March to May, and companies are keen to maximise growth in t his season.If following years summer is as hot as this one, a nimbu paani drink or third will definitely be in order pit market 1) Primary and secondary market randomness A and SEC B * Recreational * Fitness * Health life style * Sports Primary Market * Teens More experimental * Youth Experimental and to a greater extent(prenominal) buying power Working People who travels a lot * junior-grade Market Secondary market Travel Industry Airlines, Railways and Local witch Systems ,Recreational Movie Theatres, Malls, Amusement Parks, school, collages, hotels, restaurants Market Segmentation * Metropolitan Cities, major cities of the states, and townships. * absorption of Area Urban, Semi-urban, Rural. Climate Tropical * Age 8 and above * Users cover Lemon juice as a healthy drink. * Users drink fruit juice as a refreshing alternative to carbonated drinks.Users volitionally spend on products related to health and lifestyle. Users enjoy Lemon juice not only as a means of heal thy life, precisely as an intrinsically enjoyable Marketing strategy of Dabur Dabur should reinforce the sure homemade taste through aggressive marketing campaigns and have time-tested to appeal to the increasingly health-conscious Indian consumer by making them without artificial ingredients. Product Type lomon Juice Features Lemon Juice is a 100 per centum Lemon juice which will be produced and marketed by the Dabur ltd. Brand pull in Lemon Juice Product Life Cycle Our product lie in introduction period Low sales * High be per customer * Negative profits * Innovator customers * Few competitors Objective to make up awareness and trial * Offer a basic product * value at cost-plus * Selective distribution * Awareness dealers and early adopters * drag trial via heavy sales promotion * quad Distribution transplant Product location availability Modes of transportation * Pricing append mercenary discounts, deals and schemes Adopt sales oriented objective Have one damage po licy email&160protected 8 Rs/ 200Ml * Promotion Promotional Tactics Provide free samples in the market for the brand awareness AdvertisingTo our manoeuver audience by using the message showing a starter full of Lemon juice Drink this much every solar day Tie up promotional strategy with PVR, In film advertize scrapper Honda triggerman Honda Motors Limited, based in Delhi, India is a joint endanger surrounded by the Hero Group of India and Honda of Japan23 It has been referred to as the worlds biggest manufacturer of 2-wheeled motorized fomites since 2001, when it produced 1. 3 million motorbikes in a single year. During the fiscal year 2008-09, the company has sold 3. 28 million bikes and the net profit of the company stood at Rs. 1281. 7 crore, up 32% from the previous fiscal year. verification needed3 Hero Honda has been the mammothst two wheeler company in the world for nine serial years. The company had a market share of 41. 35% in the year 2008-2009 and over a 25 ye ar span it has crossed the 15 million unit milestone. Hero Honda sells more two wheelers than the second, third and fourth placed two-wheeler companies put together. 4 The companys most popular model is the Hero Honda Splendor, which is the worlds largest-merchandising motorcycle, selling more than one million units per year Hero is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd.A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda company,India. During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost. A popular advertising campaign based on the catchword Fill it Shut it Forget it that emphasised the motorcycles fuel efficiency helped the company grow at a double-digit pace since inception. Hero Honda has three manufacturing facilities based at Dharuhera and Gurgaon in Haryana and at Haridwar in Uttarakhand.These plants together are up to(p) of churning out 3. 9 million bikes per year. citation needed Hero Hondas has a large sales and service network with over 3,000 dealerships and service poses across India. Hero Hondas customer loyalty program,clarification needed the Hero Honda Passport Program, claims to be one of the largest programs of its winning in the world with over 3 million members Launch of New Prodcut Honda stroller A three Wheeler Cart will be a . 75 ton truck in the commercial vehicle segment which is dominated by large trucks. It can be called Indias succeeding(prenominal) generation mini truck .The sub one ton dozens were transported by the three wheeler goods carriers. Although the quality and performance of these three wheelers are less(prenominal) than desirable there was still huge demand for these vehicles. It is this market where TATA Ace is the only leading competitor . It is the transportation at the finish mile market that Ace has captured. Honda Cart will have all the qualit ies of a winner. It will be cute, the engine would be good interms of gasoline mileage and performance, the comfort factor can very much there and more over it is a Truck and not an Auto.Priced competitively at 2. 00 lakh to 2. 20 lakh, which is below Ace is a value proposition that no one can refuse. The brand will launched at a point where there was a need for transportation of good speedily and conveniently and in a cost effective manner. Need for the Honda Cart Honda Cart will be cost-effective means for local transport of miserable cargo in the long run. Previously, customers had to incur additional charges by undertake vehicles with a much larger payload for small cargo movements. imputable to pradhan mantri gramin sadak yojana , Road onnectivity is expected to greatly improve in rural areas ?It is envisaged that higher(prenominal) tonnages vehicles will be not allowed in cities ?In both the cases, all last mile distributing will be covered by large vehicles ?The excitin g production in this category is cumbersome , coupled with safety, befoulment amp comfort etc.. issues Market Research To understand the potential customer better. It found that there were two types of customers for Honda Cart cost sensitive customers, and others who determine return on investment (ROI).The company targeted ROI customers who were willing to pay a higher price but wanted low operating costs. proportional analysis The Honda Cart would provide excellent economy with oil swap required only for every 10,000 km when compared to three wheelers which required it for every 2,500 km. Evne TATA ACE required at every 9,000KM. The vehicle traveled at a top speed of 70 km per hour and had a mileage of 20 km per liter with a high payload capacity in compare to TATA ACE which has speed of 65 km per hour and 18km per liter as mileage. This enabled the owners to make more trips in less time.Bajaj Auto, Force Motors, Eicher, Piaggio and Ashok Leyland are very much on their way t o first appearance the one-ton four-wheeler space. The official further added, Players like Eicher and Swaraj Mazda, which are already hand in the 1. 5-ton truck space, will now shift their focus to one ton. Product Honda Cart. PLC- Entry stage. Brand Name Honda Cart Price 2. 00Lakh-2. 20Lakhs Place Tier II and III cities. Rural and semi urban. Promotion The company could offer a range of additional accessories such as vehicle protection system, music systems and even Ganesha idols.Apart from the hygiene quality Honda will in like manner look at the aspects of delight and value enhancers * Giving one Honda dredge in free in large villages and in big town give one Honda cart per free per 5 km sq feet area to goods carrier * Reduce pollutants as compared to 3 wheeler from 21 % to 40% Market scenario TATA ACE has captured 65% of the small commercial vechile segment Target Segment The target segment are those who want to upgrade from these three wheelers and one who carry/ upload tons of goods