Brand Onions The Crying Game: Article analysis

The crying game, Martin Well. hold Analysis The article from Martin Well Is calling Into question the use of models for brand- lore management. Brand- marketing models may create barriers in the development of brands. By following stern rules, the way for creativity is not accessible. To better realise the article we give mentioned the main statement from the author, to then better analyze it.Processes in marketing lock the determine of companies in a strict way ( identical in a box), and it doses t promote the creativity and the action. Employees give not look out of the box, being locked in those concepts. Then any messages, Ideas, options, alternatives, solutions or impression that do not have a direct link to the rules ar automatically rejected. This Is quite Nazi and does not promote Innovation. The brand will not take any risk. Its messages will be very simple. on that point wont be evolution over the time.The company points stacked with its values, and open up mes sages around it, but probably this is not what its customer or bespeak is expecting, and believe in. Or it is not well done (the message) and the target assemblage does understand a different pith of it. In the article, Nikkei is mentioned as an example, and Nines catchword Just Do It Is probably Included In employees minds. This motto Is divide of the values of the firm. In this case this value Is very motivating, pushing for humankind and action.Also It does encourage the employee to think out of the box. A call to action and creatively should always be part of any company s values. Furthermore, these beam of lights do not give much opportunity to adapt to national market, where values and messages could be improved in many cases. Of course it is useful as a base to help you understand (as a company), who you atomic number 18, hat you want to achieve, where you are going and why? This is kind of a raisin dtree, witch helps the business and its employees to stay focus, knowi ng why they are waking up every morning.Any tool should be adapted, changed or only be used as a remembered over the time. Studies, trough tests directly taking place on the market, analyzing reactions of people). To understand if the message is perceived as we want it to be perceived, or blush if it is the right one. Does the target group really want to be associated to those values? Is there any improvement to be done? Should we stick on our firm-values anyway? Or are we capable to adapt, to evolve, being smarter?I would like to conclude by this post from Erg Manses, witch commented the article we spend almost of our time trying to post-rationalize the decisions we make by instinct. The brain has deuce different parts that are (thanks god) connected between each other, meaning that our instinct might not be that instinct, but a dissipated connection inside our brain is probably made. Models we are using in order to plan a brand strategy should not be followed like science, but they should be used as different tools to direct ourselves.