Akij Group

Akij Biri Factory Ltd. Akij Biri Factory extra Akij Biri factory is wizard of the leading biri manufacturing companies in Bangladesh. It was established by late dude Akij Uddin. s showtime the Akij assort establishment Akij Biri played a in truth important role. dude Akij Uddin ( takeer of Akij chemical group) started the handmade biri disdain since 1948. Now Akij Biri has eight biri making factories in completely over the country. The harvest- condemnation is distributed under untouch adequate to(p) scattering ar chuckment with a reasonable set. For that reason, the caller has large number of satisfied loyal guests with strong blemish image.This sector gave a real boost to the revenue of the obscure as well as making a substantial contribution to countrys economy. biography of the bon ton afterwards 1947 after(prenominal) 1947 the founder, Akij uddin got marry and started a business of small grocery shop. In that shop unitary of the daily ingatherings was t he Leaf Biri. This crossing changed his life dramatically. The leaf biri was made by Tendu Leaf which was imported from India. During that prison term it had a huge affect in the countryside. In 1950 Then he thought that if he made this biri by himself then it would be more(prenominal) profitable for him.Then in 1950 Akij and single of his jocks father Nitai bidhuvushon started to pretend handmade biri. In a few days it became so democratic. After a while there was an adventure happened in his shop. But after the accident he again started to produce the biri. Within in a few days the demand of biri reached from his resolution to Doulatpur industrial bea. In 1955 In 1955 he went to Navaran and started to live there. Beside his house he and his cousin established a factory. That time this biri became a trademark send for, which is Akij Biri. During the time the two major competitors were Ohab biri and Jalil biri.Akij Uddin sold his biri in low legal injury than his compet itors to outgrowth the demand in the securities industry. The daily demand stands to 25/30 thousands. The fame all-embracing out to Jessore, Khulna, Khushtia, Faridpur and in other districts excessively. In the meantime he became winding with jute business. After 1972 Aftar the liberation war of Bangladesh again he started his biri business and with his adenosine monophosphatele struggle he was able to create the same demand of Akij biri. In 1977 the daily demand of akij biri stands to on an average 14 lakhs. In 1979 this demand became 1 crore in a day. From that time to till the akij biri is serving the supreme demand of the country.Company Profile call of the Group Akij Group Company Name Akij tobacco plant Company tobacco Experience Since 1950 Yearly Turnover US$ 700 cardinal Chairman Sheikh Mohiuddin Managing Director SK. Aziz Uddin Directors SK. Momin Uddin And SK. Amin Uddin Nature of Business tobacco plant and Allied Products Human Resources Officers and Workers Total 25,000 plus Person Products/Allied treat/Packed tobacco, Cigerettes, Cut Rags, Expanded Cut Stem. Brands Akij Biri, Akij King (Hand Made Cig atomic number 18ttes) monthly Production Akij Biri- 2000 Million sticks Fixed Asset US$ 85 MillionExport Market Singapore, Middle East, Malaysia etc. Name of the Banker Standard Chartered, HSBC & axerophthol Shonali Bank Bangladesh Ltd. Corporate Office Akij Chamber, 73 Dilkusha C/A, capital of Bangladesh- 1000, Bangladesh Teleph single +8802-9560177 email emailprotected org, Web www. akijtobacco. com Strategy of the company Akij Biri Companys main dodge is to pass off low the toll and discover it in stock(predicate) for all disgrace income people. The au naturel(p) material of this product is very much functional in Bangladesh thats why it is easy and cost effective to produce and keep the product price low than other company in the merchandise.Organogram of the company Chairman Managing Directors Directors Directors Audit division Marketing Department Account Department Transport Department Finance Department Purchase Department Products & vitamin A Tobaccos Tobaccos Growing Areas Akij Biri Akij King Flue Cured Virginia Kushtia/ Jessore Belt, Chittagong Hill Areas Burley Tobacco rangpur/ Dinajpur Belt, Manikgonj Leaf ara DV (Dark Varginia)Jati (cross Varginia)Motihara (Rustica)Talim ( Rustica) Rangpur/ Dinajpur Belt Competitors Biri is a large patience in Bangladesh. There argon umpteen brands who ar manufacturing biris like * Aziz Biri, Abul Biri, * Bengal Biri, * Momtaz Biri, * rajah Biri etc. At present, Akij biri is the largest biri company in Bangladesh and strong competitors to others. As Akij biri is the grocery store leader and they have the 45% deal of the market on the cornerstone of market survey, revenue board, and internal report etc. So it marrow that the other biri brands are not in that position to compete with them. They are generally considering cigarette brands a s their substitutes. Their dominant regions are Tangail, Mymensingh, Kushtia including other districts of the grey part of Bangladesh. Management of Akij biriThe wholly function of Akij Biri is relying on supply concatenation guidance. Akij biri first collect raw materials from their different suppliers. The main market is Rangpur. After collecting the tobacco they usually pre inspection and repair it for 6 months to 1 form for better admiration and select. Akij biri al counsels try to produce better part product and also ensure the standard of the product. The bearing behind the management efforts are * ensure the product accessibility * continue the character reference of the product * maintain low price for the nodes. The management main focus is to outride the market leader for the long run.That is why it processs its products so much available and low priced. The company has also extensively marketing set up, strange and exclusive products that makes the company m ore strong and market leader. It has also avow tobacco fields and available raw materials that make the company able to sell the product at comparative reasonable price. Production The achievement process of Akij biri is purely labor based. Almost every process is do by labor. They use three different machines for dying, cutting, crashing, and mixing. The basic steps in manufacturing of Akij biri are generally as follows- * Sun cure * Washing Crashing * mix of different ingredients * Making paper tube * Packaging Distribution Akij biri has its give birth strong distribution channel. The product is available throughout the country with the function of an organized distribution channel. The finished product is delivered to the sales centers of Akij Biri. Akij Biri has in supply of 12 sales centers in Bangladesh. These are capital of Bangladesh, Mymensingh, Brahmanbaria, Sylhet, Comilla, Chittagong, Faridpur, Rajshahi, Bogra, Khulna and Jessore. The company has divided the whole area of the country into 200 territories and each of them having a single distribution point.Then it is distributed to 700,000 sell outlets throughout Bangladesh from these points. To deliver the goods to the outlets the company planned 7,000 different routes so that each route is planned to deliver at 100 retail outlets. Sales and Marketing As Akij Biri is only for a certain group of customers, right marketing efforts are needed to capture profit. The target customer of Akij biri is low socioeconomic group of people from both urban and uncouth areas. The price of the biri is low for the target customers and for grab the large demand of the customers. In our country it is banned to advertise any kind of tobacco product.There are whatever strict rules and law to show the advertisement in TV channel, printing media etc. But the availability, brand image and low price is working as marketing of the products. So the marketing dodging principally depends on the distribution and sal es strategy. The reason behind continuing biri business of Akij group Akij biri is one of the big company and many people are working in this company and in our country it has a colossal demand within lower income people. At earlier period it was a small business. But at once it is expanded a lot and fulfills the maximum demand of the customers in this ingredient.It is their turning business to establish themselves as a group of a big company. The profit that comes from Akij biri is 10%. The Akij group mainly get the brand value for this business, then it expanded its business in different sectors but this Akij biri business changes the way of doing business in the time of late Sheikh Akij Uddin. The low income people greatly depend in this biri. It was the first initiative of doing business in Bangladesh by Akij uddin. And in a flash many people are working there and their family members also depend on this company.And they doing business as market leader after 1950, so like a shot it aids a large amount of customers in the market as a giant company. So they are continuing the business still now because it earns a huge profit and it has huge demand in market and the main reason is Akij group gain its huge brand name because of Akij biri.. capital of Bangladesh Tobacco Industries A Dhaka Tobacco industry is include in the Akij Group in late seventies when government has obdurate to handover the factory to private sector from the nationalized sector. Now the company is working on eight different product brands.It also makes franchise license with the Philips Morris planetary Company and introduce Marlboro cigarettes in Bangladesh. History of the company The founder of Akij uddin came to Dhaka with his family after the liberation war. In 1978-1979 he bought the Dhaka tobacco sedulousness (DTI) from the government sector in an auction. In this time his coworker Din Islam helped a lot. For the office he bought a land in industrial area, Dilkusha. After tha t he again bought Asian tobacco control. When the demand was increasing a lot, he rented Khulna Tobacco constancy and started other 10 units in the sundry(a) part of the country.The Dhaka Tobacco factory is located at Morkun rough Tongi and lot of investment into men and machineries has turned the factory into a newfangled cigarettes production unit. It employs about 1200 people who work in a satisfying atmosphere to deliver right tone to satisfy the million of smokers taste and needs. At present company has invested 15 million taka in this industry. Dhaka Tobacco Industry controls the 15% of the share of Bangladeshs cigarettes with its production of quality cigarettes. Now after fulfilling the countrys demand Navy and Sheikh are exported to Middle East and Malaysia.In 2008, it introduces Marlboro cigarettes with the help of world famous Philip Morris international franchising license. Its production capacity is 150 million daily. Every day on an average it produces 120 mill ion. Now just about one billion cigarettes are produced per month by the companys factory in Tongi, Gazipur. unrivaled hundred million of the Navy brand are exported quality and are sold in Dubai. Company Strategy The company produces its goods by considering the quality of the cigarettes to compete with the competitors. It also considers the price factor. Akij roup has huge raw materials suppliers on this field, so it becoms easy for the company to produce quality product with low price and grab the huge customers than the competitors. So the company strategies comply with the corporate strategy. The company always tries to compete with the multinational company also by producing quality products and also maintaining the price. The company strictly follows the ZERO DEFECTS strategy in producing the products. Products of Dhaka Tobacco Industries Product Range Competitors High Segment * Castle serious Flavor * Castle Lights 1. Benson & hedges 2. Gold leaf 3.Gudam gharam 4. Pine 5. relentless 6. Pall-mall 7. Hollywood 8. Ni 9. Lincoln 10. Dunhill 11. Sunmoon 12. Star etc. Medium segment * Navy small-scaleer Medium Segment * Sheikh * Real Low Segment * Five star * K-2 * Surma & Diamond * Red & white * Presently DTI enjoys more than 10%market share in the in high spirits segment * Presently DTI enjoys more than 48%market share in the medium segment * Presently DTI enjoys more than 80%market in the lower medium segment * Presently DTI enjoys more than 50%market in the low segment The competitors of Dhaka Tobacco Industry are the main problem.There are strong competitors in the market and who serve a large number of people. British American Tobacco is one of the strong competitors of it. BATB is providing verity of products in the market. Dhaka Tobacco also has unlike cigarettes for different segments. By various segments quality products it is serving huge customers and make its brand name. It is also ensure the Zero Defects product strategy to stand by in the market and to compete with the competitor. By franchising Marlboro it also create a different zone for customer to meet their need for competing with the multinational companies.By this way it compete in the market along with different rivalry and also able to get profit. The business unit also has its own raw materials. That makes the company more beneficiary in producing the products and can able to serve different segment with different ranges products. The transportation cost also low for having own production farms. Management of the company is also very cognizant about their product growth. The product is maintained the required quality and price range to compete with the competitors. These also give the company a particular(a) benefit. That makes the company strong against its competitors.Akij Zarda Factory Limited The factory was established in 2000. It produces various flavored chewing tobacco. It basically fulfill the demand of various types of customer who use Jarda in betel leaf, cigarettes etc. The Talim and Rustica Tobacco (motihar) is mainly apply in producing the Zarda. Akij Company has its own farming area where it produces Tobacco. That makes the Zarda Company more beneficiaries behind establishment of it. Products Akij zarda Factory Ltd. is producing four kinds of Zarda to fulfill the different customers in diversified taste. Product Range CompetitorsSpecial Patti * 50 gm * 25 gm * 12. 5 gm * Hakim puri * Mokim puri * Shova * Baba * Roton Golden Patti(surovi) * 50 gm * 25 gm * 12. 5 gm Akij Zarda (Beli) * 50 gm * 25 gm * 12. 5 gm Vhiza Patti * 25 gm * 10 gm The Zarda Factory Limited is a small sister concern of Akij Group. It has an available raw material that helps a lot in producing Zarda. The processing system of leaf also good and the products meet a wide range of customer demand. Akij Company has its own strong brand name, which also makes the products flex more popular in the market.The companys strong rivalry is Hakimpuri zard, but Akij Zarda become able to compete with it by its quality product and price range. The main corporation philosophy is by maintaining the quality of the product also make the product available for the general people. The Zarda Companys philosophy is also complying with the corporate philosophy. So the factory is not so much big sister concern of the Akij Group but it makes a different place in the market by providing various types of Zarda. The Tobacco industry of this company also gives it the extra benefit in producing Zarda. Akij concern Factory Ltd.Akij Match Factory Limited Akij Match Factory Ltd. Is one of the most successful companies in Bangladesh which serves a huge number of customers in this market. It is situated at a beautiful site near Muktapur Ghat on the bank of the river Sitalakshaya. It is purely automatic hold factory which produces 100% carbonized high quality safety matches. Most of the raw materials come from various split of Bangladesh by river. The river Sitalakshaya facilitates a lot in transportation that flows near the river. History of the Company It was established in 1992 but started its operation from 1997.The main objective of this company is to produce great quality product by development the latest modern technology. It has two brands which are very much popular in the market. dolphinfish is the first product of the company. Immediately after the submission of the brand it became very popular among the customer because of high quality and intensive distribution channel in the country. After that it produces the Firebox match, which is also become very popular in the market. Now this factory has capacity to produce 30 thousands and on an average 27 thousands piece they produced daily.In the market the company fork overs approximately 4 lakhs 50 thousands piece matches and 3 lakhs 50 thousands Firebox in a month. Products * Dolphin * Firebox Quality of the product is very strictly controlled. Non stand ard products (wood layers or sticks) are toss out at every stage. But these things are not washed out. The sticks, wood layers and any other scrap wood go forth be used in AKIJ Particle and Hardboard Mills. The faults in the discarded matches are dealt with and these are packed manually. Rotary packers packed the mass of match and these go straightforwardly to the market.Develop up of business In that time, when Akij Company introduced Dolphin matches then in the market there was some renowned brand like projapati. So as an infant company it faced some initial problem like to grab the customer of that market and make it available to the remote area of the country etc. The company is fulfilling its own objective by producing modern quality matches. Dramatically Dolphin brand becomes so popular to the customer for its availability and quality. Now fire cast off is doing the same job. It is now grab the maximum market share and customer.It is now a leading brand in the market for it s quality and popularity. The matches provide great services to the customer and availability of the product make it so strong in the market. So here also company complies the strategy with the prorate strategy. Akij corporations limited It is a sister concern of Akij Group. Akij Corporation Limited is the one of the most structured distribution company in the Bangladesh. Akij Group is countrys one of the leading business conglomerates. In 1992 initially Akij Corporation Limited was known as Amin Enterprise and started its operation in 1992.In 1997 In June 1997 Amin Enterprise was renamed as Aminuddin Enterprise Limited In 2001 In 2001 Aminuddin Enterprise Limited was again renamed as Akij Corporation Limited. Akij Corporation Limited is accountable for the marketing and distribution of three industries of Akij Group that is Dhaka Tobacco Industries, Akij Match Factory Limited and Akij Zarda (chewing tobacco) Factory. * Akij matches unused wood stick are used in paticle boar * Akij automotive by akij motor ltd * Akij tobacco to akij leaf processing unit * Akij power plant is used in akij particle board industry