Case Study Of Carnival Corporation :: Business Marketing management Essays

Case Study Of circus CorporationThe register of the amusement park Corporation begins in 1972, when Ted Arison set up genus Circus sail Lines as a subsidiary of the American International Travel Service. The commencement ship ran aground, but Arison remained steadfast in achieving his vision of a sail line offering affordable vacation packages to middle-income consumers. By 1977, fair had trey ships, and ten years later, as the industry leader, the order went public. In the former(a) 1990s, Carnival began to diversify into land-based entertainment, thus changing its name to Carnival Corp. The company is the worlds 1 sail operator with about a third of the grocery. Carnival Corporation is comprised of Carnival Cruise Lines the worlds largest cruise line based on passengers carried, Holland America Line, Windstar Cruises and Seabourn Cruise Line. It owns 25 cruise ships serving customers worldwide and has 6 new ships under construction. It basically has three market segments Contemporary, Premium and Luxury. Carnival also operates 14 hotels in Alaska and Canada and runs Holland America Westours, which markets sightseeing tours. Carnival has a 29.5% stake in Airtours, one of the UKs largest tour operators, and is bidding for control of cruise line NCL. CEO Micky Arison and family control Carnival.Carnival was able to increase simoleons through the accomplishment of Holland America Line in 1988 and consequently Carnival expanded its cruise lines to a broader market, however Carnival experienced a loss of $135 million from disposal of the Crystal Palace remedy & Casino in 1991.The companys current strategy is to pluck more repeat cruisers and new cruisers of disparate segments by offering different types of packages. Such differences include choice of shorter or longer cruises, a petty(a) to moderate price for affordable cruises for middle class, and longer luxury cruises for liberal classes. As part of the companys plan, Carnival is going ball-sh aped through a joint venture with Hyundai Merchant Marine to the Asia market.StrengthsCarnivals strategy focused on the Fun Ship concept, outset with the Mardi Gras, which targeted people of all ages. In recent years the driving strong suit behind why a person needs to take a vacation has changed. Today vacationers look to get away from everyday stress, and select for a stress-relieving cruise.Carnival is considered the cruise industrys leader, and in the old few years, Carnival has increased its market share through acquisition and joint venture. In 1988, Carnival acquired Holland America Line to expand its market share in Alaska, Mediterranean, and South Pacific.