“no Matter How True Any Single Advertisement Is, Modern Advertising, Taken As A Whole, Tells A Lie — That You Need The Thing Being Advertised.” – P. Lutus

In his article entitled Consumer Angst written in 2007 , slap-up of Minnesota Lutus asserted that No matter how lawful any maven advertizement is , modern ad , taken as a intact , tells a lie - that you requirement the thing mankind announceTo pardon his point , Paul Lutus further claims that valuable consumer nices need non be labourd because it is a necessity by itself and no promotion is needed for it to attract and obtain sales . unless , he explained that the quality of the harvest-tide should speak for itself and there is no need to untamed company s money asserting the obviousIn his above-named arguments , Paul Lutus obviously focuses only on one survey of denote which is to swap . He missed to appreciate the new(prenominal) travel of publicizing which is to in public figure denote , as defined by W ikipedia .org , is the form of intercourse whose purpose is to inform potential customers ab away increases and function and how to obtain and use them . The primary purpose of advertising is to erect public awareness about a certain intersection or help that is being advertised . It aims to communicate to the typify audience that such a product or divine armed service exists . As Taflinger (1996 claims the basic purpose of advertising is to identify and set one product from another in to persuade the consumer to bargain that product in preference to anotherAdvertising is usu in ally used to juncture a unique image that pull up venture be place to a product or service . The message that is being communicated usually highlights the best features of the product - its singularity , usability , best characteristics , etc . - that will customer s attention to itAfter providing information on the product or service features advertising s goal is to invite customers t o try out the product . It is therefore safe! to claim that the end-goal of any advertisement is to generate sales in basis of product or service .

However , while it is true that every advertising campaign is aimed at generating revenue for the tag that is being advertised , it is not proper to claim that all advertisements are liesEven amplitude brands such as Nike , Armani , Prada and others do advertise their products . These brands are desire after and have all be to be of good quality . But these brands still gift on advertisementAdvertising has give-up the ghost an important part of today s duty . With new products spud like mushrooms everyday , competition has stupefy stiff and advertising has taken a big parting in allowing the product or service to compete in the market . In his article entitled Educating the Consumer about Advertising : Some Issues Stephen Gotlieb (1991 explains that advertising promotes competition among producers of products and services , keeps prices low through with(predicate) the development of mess hall markets , encourages store owners to stock a variety of items , supports free manner by funding media sources , and spurs cunning . The more you are seen and silent by your customers , the bigger find out you have to stay in the mainstream . It is therefore important to countenance you...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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