Introduction The Body range International PLC is a genuflect and hairs-breadth caveat products manufacturer and retailer. Its now operating in 47 countries with everyplace 1500 outlets spanning 24 languages. There is over four hundred products and over 400 accessories sold in the stores. The Body Shop was effected by Ms. Anita Roddick in 1976. It started from a undersize lop in Brighton on the South Coast of England, with only close to 25 hand-mixed products on sale. The Body Shop rapidly evolved from oneness sm on the whole shop to a worldwide network of shops. The friendship interests in the market for naturally based products with minimal packaging. It introduces a extension of consumers to the benefits of a wide range of best sellers from Vitamin E pickaxe to Tea Tree Oil, from Banana Sh international ampereoo to Aloe Vera Lotion. For more education of The Body Shop, please refer to the attachments: History & Milestones and yearly Results 1999 General goals of The Body Shop 1.Keep the line of products to the credit line of social and environmental change 2.Ensure the business is ecologically sustainable 3.Balance the financial and human needs of all its habituals 4.Ensure deal out, honesty, directness and obeisance to the publics 5.
Rapid responses to publics opinions PR Objectives of The Body Shop One of the aims of the companys PR is to build up nice relationship and concerning image to all its publics. The PR of the company informs the public that their products and services are care and benefit to them. The other object lens of its PR is to present the company is respecting to the communities! in which it operates. To expand this idea, the shop is active in environmental and social campaigns What does its PR care about? 1)Human Relationships As being a stakeholding company, the company believes its... If you want to posture a full essay, order it on our website:
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