The Rise of African-Americans from 1865 to 2012

Running Head: The Rise of African- Americans From 1865 To 2012, Their Struggles To Become Free Americans THE RISE OF AFRICAN-AMERICANS FROM 1865 TO 2012, THEIR STRUGGLES TO BECOME FREE AMERICANS Brenda Maynard HIS204: American History Since 1865 (GSN1241A) Instructor: Tracy Samperio Ashford University October29, 2012 The Rise of African- Americans The Rise of African- Americans From 1865 To 2012, Their Struggles To Become Free AmericansAfter the Civil War African-American expected to have their freedom, but this was not really the case. Even though the approval of the 13th Amendment freed them from their Southern masters, they were still far from being free. The 13th amendment to the United States Constitution provides that â€Å"Neither slavery nor involuntary servitude, except as a punishment for crime whereof the party shall have been duly convicted, shall exist within the United States, or any place subject to their jurisdiction† (ourdocuments. gov).After surviving some of the most brutal injustices and dehumanization in American history, the African-American people have grown to be a powerful force, overcoming segregation, discrimination and isolation, and have worked toward the equality and civil rights they now enjoy. Before the Civil War, African-Americans had dreams of freedom. After the Civil War they thought those dreams would come true. But in reality things got worse for them. The 14th Amendment secured equal rights, citizenship, due process of law, and equal protections to all former slaves. Blacks had gained control of their own destiny.Now they needed a way to support themselves. But this was no easy task, jobs for colored people were hard to find and discrimination and segregation was high. Nothing showed this more clearly than the â€Å"Jim Crow† laws. Beginning in the 1880s, the term â€Å"Jim Crow† was widely used to describe practices, laws or institutions that arose from the physical separation of white and black peopl e. These laws were created to offer â€Å"separate but equal† treatment of blacks and whites. In reality Jim Crow Laws condemned black citizens to unfair treatment and substandard facilities.Public facilities such as hotels and restaurants as well as schools were all under Jim Crow Laws. In Plessy v. Ferguson (1896) the â€Å"separate but equal† standard set by the Supreme Court gave ample judicial support to segregation. In 1892, Homer Plessy refused to sit in a car for blacks. He was The Rise of African- Americans Immediately arrested. This case went to the Supreme Court, where it was deemed to be that a state law that proposed that a legal distinction regarding the two races was not inconsistent with the 13th Amendment. Because of these Jim Crow Laws African-Americans was subjected too much segregation and discrimination.In order to keep them under subjection and â€Å"prevent political rebellion and prevent blacks from wielding the balance of power in close electi ons, southern Democrats appealed to white solidarity to defeat the Populists, whipped up anti-Negro sentiment, disfranchised African Americans, and imposed strict by law segregation† (Lawson, no date). The Populists was a third-party uprising that threatened the Democratic rule over the South. To make life harder for blacks nearly all southern black men lost their right to vote through measures such as poll taxes, grandfather clauses, literacy tests, and the white primary.All of these measures were aimed at preventing blacks from exercising their right to vote. The grandfather clause was peculiarly aimed at blacks because it stated that anyone having the right to vote before 1866 or 1867 or their lineal descendants would be exempt from educational, property, or tax requirements. Since former slaves did not get the right to vote until the 15th amendment was passed, this clause excluded them. The U. S. Supreme Court declared the grandfather clauses unconstitutional in 1915, beca use they violated the equal voting rights guaranteed by the Fifteenth Amendment.While the southern states were very anti-negro, the northern states were a little more lenient. Most northern white people and black people lived in different neighborhoods and attended different schools. This segregation resulted from African Americans resided in distinctive neighborhoods, because of low incomes well as wanting to live near other African Americans. It also caused them to be isolated within the cities and towns they lived in. Many blacks separated themselves not as a matter of choice or custom. Landlords were not fond of renting to black people and often The Rise of African- Americans urned them away. Realtors directed blacks away from white neighborhoods. Often municipal ordinances kept blacks out of white areas. Blacks were prevented from moving freely from town to town. They also could not be caught out at night without an explicit reason. Organizations such as the Ku Klux Klan, The W hite Brotherhood, the Red Shirts, and Knights of the White Camelia generated fear and oppression within the black community. â€Å"Klan members burned black homes, schools and churches as a reminder that blacks should not challenge white supremacy (POWELL, 2008, Mar 09).These organizations prevented Blacks from voting. Because state laws made it illegal for Blacks to own gun, blacks had no way to defend themselves. Klan members tended gang up on their victims. Because of the Ku Klux Klan and others like them, African Americans feared for their lives on a daily bases. In 1871 Congress passed the Force Bill, giving the federal government the power to prosecute the Klan. Because of local law enforcement, very few Klansmen were punished. This type of harassment did not end with World War I or World War II. Many African Americans moved to cities work in defense industries.They often faced violence and discrimination. The president of the Brotherhood of Sleeping Car Porters, A. Philip Ra ndolph, and other black leaders, met with Eleanor Roosevelt and members of the President’s cabinet to put a stop to the harassment. After this meeting Roosevelt responded to the black leaders and issued Executive Order 8802, which declared, â€Å"There shall be no discrimination in the employment of workers in defense industries and in Government, because of race, creed, color, or national origin† (ourdocuments. gov). Approximately 1 million African Americans served in World War II.Here again segregation, discrimination and isolation was the normal procedure. Most of the African Americans who went to war were isolated from the white soldiers. â€Å"Many blacks were assigned to work in areas of manual labor. While a minority was put in combat situations, they were poorly trained and underequipped to fight† (Bowles, 2011). The The Rise of African- Americans Black soldiers were placed in separate units under a white leader. Many African Americans used the war as a means to make a stand for their civil rights. On Feb. 1, 1946 Connecticut Gov.Raymond Baldwin said, â€Å"In this war, as in others, enemy bullets did not single out any certain race or faith. Neither was the suffering of any man diminished because he was of one particular race or faith† (COCKERHAM & Courant, 1992, Sep 28). But World War II did, in fact, change the way African Americans were treated, although it would that many more years for new laws to stop the segregation, discrimination and isolation of blacks. There were many African Americans who worked hard to end their isolation through legislation, protest, and contributions to society. Booker T. Washington was one of these men.Mr. Washington was an ex-slave. He believed black men could achieve a middle class status by getting an education. He worked to increase black colleges that were built during the Reconstruction. He established the Tuskegee Institute in Alabama. But Washington was a conservative. â€Å"His phi losophy was conservative because he advocated career paths that led African Americans to agricultural and industrial trades, while at the same time he urged them to adopt white, middle-class standards to overcome racism† (Bowles, 2011). Another African Americans who help pave the way to freedom for Blacks was W. E. B. Du Bois.Du Bois was Harvard’s first black PhD. â€Å"In 1903, he published â€Å"The Souls of Black Folk†, in which he openly criticized Washington’s encouragement of segregation and plan of emulating middle-class white society† (Bowles, 2011). Du Bois believed African Americans should fight for their civil rights and not wait for someone else to do it for them. He also believed that a â€Å"talented tenth† of Blacks needed to get an education and seek the highest professions available. Du Bois felt this was the only way blacks could overcome the segregation, discrimination and isolation they had to live with. The Rise of Africa n- AmericansThe 1950s brought many changes to the African American people. Discrimination was still a big issue. Historian Harvard Sitkoff wrote, â€Å"Nourished by anger, revolutions are born of hope† (Bowles, 2011). Anger and hope often do not mix but, for Blacks in America in the 50s and 60s that is exactly what happen. In the Plessy v. Ferguson case (1896) the Supreme Court ruled that â€Å"separate but equal† was constitutional. Oliver Brown contested this ruling saying it was unlawful for his daughter to have to walk a number of miles to attend an all-black school when an all-white school was only three blocks away.During this time the Supreme Court had many discrimination cases to rule on, they were all rolled into one case, the Brown v. the Board of Education of Topeka, Kansas. In 1954 the Supreme Court made a ruling on the Brown v. the Board of Education of Topeka, Kansas. In this ruling the High Court said â€Å"We conclude that in the field of public educat ion the doctrine of ‘separate but equal’ has no place. Separate educational facilities are inherently unequal† (Bowles, 2011). At first this seemed like a huge step forward for African Americans, and it was, but there were many draw backs too.The idea of intergraded schools did not go well with some people. Orval Faubus, the governor of Arkansas refused to follow the Supreme Court Order to allow Black students into an all-white school. Governor Faubus had a sign posted that stated; â€Å"Governor Faubus has placed this school off limits to Negroes†. After this sign appeared President Eisenhower sent 1,000 paratroopers from the 101st Airborne Division to Little Rock to ensure that the Little Rock Nine (the first nine black students in the all-white high school) were allowed to attend Central High School.These nine students faced many frustrations, isolation, and actual danger both inside and outside of Central High School. â€Å"Despite the efforts of hardc ore, local segregationists and Faubus’ dramatic decision to close the city’s schools during the 1958-59 school year, three members of the Little Rock Nine went on to graduate from Central† The Rise of African- Americans (Wallach, 2004). The hardship these nine students faced was to continue for the African American population. The 60s brought about more racial tension as Black people stood their ground against discrimination and segregation.Often the people that made the biggest change were little known. Rosa Parks was one of these people. Mrs. Parks became a legend to the Black community when she refused to give her seat to a white man. â€Å"Through a single, small act of civil disobedience, Parks became a catalyst for a campaign that would change the nation for the better† (Barlow, 2005). This move sparked the famous Montgomery bus boycott that was organized by another soon to be famous person, Dr. Martin Luther King, Jr. Kings involvement in the Civil Rights Movement made him an icon. King idea was to make a statement using a non-violent approach. Following closely with the nonviolent philosophy of Gandhi (the leader of India during its movement for independence; he was assassinated in 1948), King and the Southern Black Church assumed the mantle of civil rights leadership† (Bowles, 2011). Sit-ins were often the choice of non-violent protest, though many Blacks were attacked by white people and many were arrested, the sit-ins went a long way in advancing the civil right cause. In 1968 Martin Luther King was assassinated in Memphis, Tennessee. He had planned to support the striking sanitation workers in Memphis.His last words leave a haunting memory, â€Å"I may not get there with you. But I want you to know tonight, that we, as a people will get to the Promised Land† (Bowles, 2011). The sit-ins were not the only method use to move the civil rights cause ahead, there were the Freedom Rides. The Freedom Rides were forme d by the Student Nonviolent Coordinating Committee (SNCC) and the Congress of Racial Equality (CORE). The idea behind the freedom rides was to draw attention to the Boynton v. Virginia (1946), which stated that segregation in interstate vehicles was unconstitutional. The Rise of African- Americans Our intention,† he said, â€Å"was to provoke the southern authorities into arresting us and thereby prod the Justice Department into enforcing the law of the land† (Bowles, 2011). These Freedom Riders were met with much resistance. At one point a bomb was thrown into the bus, everyone escaped, but many were hurt and bleeding. Ambulance drivers refused to that the hurt black people to the hospital. The local police made no arrest in the bombing. Like the sit-ins the Freedom Riders gain attention for the Civil Rights Movement. African- Americans moved one step closer to freedom.Indifference began to creep into the minds of many former activists so the Seventies brought a mixtur e of results for the Civil Rights movement. During the 70s African- Americans saw a number of improvements especially in Atlanta, Georgia. In 1972, Andrew Young was elected to the 5th District House of Representatives. He was the first African-American to hold office since the Reconstruction. 1973 Atlanta saw its first Black Mayor when Maynard Jackson, Jr. was elected. These victories were hard won. By the 70s most of the Black Power and Civil Rights Movements had declined or just fallen apart.The growth of rights for African Americans progressed slowly from 1980 to 2011. Civil conflicts persisted on a more silent note during the 1990s as educated African Americans were admitted into the middle class. As African Americans moved from universities and colleges into the upper social classes, there were accusations by other African Americans that, they were forgetting their heritage and they were abandoning the civil rights cause. Those being accused of this included former Secretary of State Colin Powell and Supreme Court Justice Clarence Thomas.Many of these African Americans worked persistently for civil rights for African Americans. In 2008, America saw its first black President, Barack Obama. â€Å"African Americans saw a chance to overcome centuries of injustice with a new voice in the White House and a compelling representation of multicultural America† (Bowles, 2011). President Obama promised to withdraw troops from The Rise of African- Americans Afghanistan while continuing the fight. Obama also promised the American people universal health care. In Obamas acceptance speech he said: â€Å"If there s anyone out there who still doubts that America is a place where all things are possible; who still wonders if the dream of our founders is alive in our time; who still questions the power of our democracy; tonight is your answer . . . because of what we did on this day, in this election, at this defining moment, change has come to America† Althou gh many people were disappointed that these promises have not been upheld in the Obama administration, he was elected to four more years as President of the United States of America, on November 6, 2012.After the Civil War the only thing that really changed for the African American people was the fact that they had no â€Å"master†. Segregation, discrimination and isolation were a way of life. Set free by the 13th amendment, with citizenship guaranteed by the 14th amendment, black males were given the right to vote by the 15th amendment. Although blacks were given the right to vote, organizations like the Ku Klux Klan saw to it that they did not vote by harassing, threating, burning and killing them.During both World Wars African American people was subjected to segregation, discrimination and isolation. â€Å"Though many deserved it, no African American could receive the Medal of Honor, the highest military award for bravery† (Bowles, 2011). But with great Civil Right leaders like Booker T. Washington and W. E. B. Du Bois, blacks started to fight for their rights even more. The road to true freedom was a long one, many years and lives were spent gaining just a small amount of justice. But it has been a road that was well worth traveling. The Rise of African- Americans References Barlow, D. (2005).The Long Journey from Montgomery to the Rotunda Education Digest: Essential Readings Condensed For Quick Review, 71(4), 64-67. Available from: ERIC, Ipswich, MA. Accessed November 11, 2012 Bowles, M. D. (2011) â€Å"American History 1865-Present/End of Isolation. † Bridgepoint Education, Inc. San Diego, CA. (http://content. ashford. edu) COCKERHAM, W. , & Courant, S. W. (1992, Sep 28). World War II set stage for blacks to activate civil rights efforts war set the stage for black activism conflict created jobs, but few rights WWII: Looking back. Hartford Courant Retrieved from http://search. proquest. om/docview/255302277? accountid=32521 Executiv e Order 8802 dated June 25, 1941, General Records of the United States Government; Record Group 11; National Archives. Retrieved from http://www. ourdocuments. gov/doc. php? flash=true&doc=72 Lawson, Steven F (no date) â€Å"Segregation† Freedom’s Story TeacherServe © National Humanities Center Oct. 28, 2012 http://nationalhumanitiescenter. org/tserve/freedom/1865 1917/essays/segregation. htm POWELL, J. (2008, Mar 09). Web extra: Was the civil war a terrible mistake? Valley Morning Star Retrieved from http://search. proquest. com/docview/429936971? ccountid=32521 The House Joint Resolution proposing the 13th amendment to the Constitution, January 31, 1865; Enrolled Acts and Resolutions of Congress, 1789-1999; General Records of the United States Government; Record Group 11; National Archives. Retrieved from www. ourdocuments. gov/doc. php? flash=true&doc=40 Wallach, J. (2004). Inside Occupied Territory: The Struggle to Integrate Little Rock’s Central High Scho ol. Conference Papers — Association For The Study Of African American Life & History, N. PAG. Academic Search Premier, EBSCOhost (accessed November 11, 2012).

Misleading Ads Essay

To establish that an advertisement is false, a plaintiff must prove five things: (1) a false statement of fact has been made about the advertiser’s own or another person’s goods, services, or commercial activity; (2) the statement either deceives or has the potential to deceive a substantial portion of its targeted audience; (3) the deception is also likely to affect the purchasing decisions of its audience; (4) the advertising involves goods or services in interstate commerce; and (5) the deception has either resulted in or is likely to result in injury to the plaintiff. The most heavily weighed factor is the advertisement’s potential to injure a customer. The injury is usually attributed to money the consumer lost through a purchase that would not have been made had the advertisement not been misleading. False statements can be defined in two ways: those that are false on their face and those that are implicitly false. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1124853/ deception (bedrog) deceptive (bedrieglijk) http://legal-dictionary.thefreedictionary.com/False+Advertising Effects of the 2003 advertising/promotion ban in the United Kingdom on awareness of tobacco marketing: findings from the International Tobacco Control (ITC) Four Country Survey http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2593060/ Lanham act cases http://www.kelleydrye.com/practices/advertising_marketing/lanham_act/42 critics aimed at drug industry for misleading ads http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1124853/ FDA overview: misleading claims in ads http://www.bvsde.paho.org/bvsacd/cd57/gahart.pdf misleading drug ads (ethics in pharmaceutical advertising) http://www.ncbi.nlm.nih.gov/pubmed/8477540 a limit to the advertising misinformation effect on memory http://www.jstor.org/discover/10.1086/383438?uid=3738736&uid=2&uid=4&sid=21101534852463 the cognitive processing of misleading advertisements in young and old adults http://www.jstor.org/discover/10.2307/2489241?uid=3738736&uid=2&uid=4&sid=21101534852463

Founding Brothers Essay

The novel, Founding Brothers, written by Joseph Ellis is a thought provoking novel on the intertwined lives of George Washington, Thomas Jefferson, James Madison, John Adams, Alexander Hamilton, Aaron Burr and Ben Franklin. Ellis calls the 1790’s the most decisive decade in our country. The author exemplifies three major points in our nation’s history: George Washington and his prominent legacy; the collaborative yet antagonistic relationship between Thomas Jefferson and John Adams; and the many problems of the young union during its revolutionary era. George Washington was a monumental character and played a vital role in the molding of our country. Although, his reputation was nearly impeccable, he was great in stature, standing at six foot four. The farewell address was a key element to Washington’s legacy. In this he displayed how grateful he was to have such a remarkable opportunity to serve his country, although this only was the beginning part of his speech. Secondly he decided to stress the importance of the union. But it started in 1776 when Washington was being described as â€Å"Father of our Country† prematurely. Even Ben Franklin acknowledged Washington’s supremacy. In the 1790’s Washington was well known, he was the presiding officer at the Constitutional Convention and the chief executive of the federal government. â€Å"Washington was the core of gravity that prevented the American Revolution from flying off into random orbits, the stable center around which the revolutionary energies formed† (Ellis 121). He impacted the government tremendously with his way of thinking and his attitude toward the need for national unity. He talked about independence from foreign nations; he devoted several paragraphs to this in his in his address. Washington always made the well- being of the country first. For example, when Continental Congress wanted help the French with an invasion of Canada, Washington opposed. He feared that that putting the France in possession of that capital that they would become greedy, and doubted that they would withdraw once they were ensconced in Canada. I think that he may have felt that also, America was young and still growing as a country. He was criticized for this decision. In closing on Washington’s legacy, I feel that there were many reasons why he retired. In short, he was just getting old and probably couldn’t take the political pressure. He was also going through a physical decline. Washington intended for his farewell address to be advice to his countrymen. He wanted them to sustain without, and without a king. Adams and Jefferson were indeed friends but had different agendas on how the country should be run. Their relationship was unique; they were great friends but even better competitors. The presidency drove them apart. Adams was a federalist, and Jefferson was a democratic republican so to speak. Through the Continental congress and diplomatic missions they became close friends. As they worked more together Adams developed more respect Jefferson, although he was less effusive. The low point of their relationship was definitely after the election in 1800. After this their relationship became more antagonistic. As politicians and colleagues they went through many phases. After the election they did not speak for a long 12 years. Adams felt that Jefferson had betrayed their friendship. After the death of Jefferson daughter, Abigail Adams began to exchange letters of condolences. Jefferson confused it as an invitation to reconcile with Adams family. The two disputed briefly, John didn’t find out until several months later. Finally in January of 1812, Adams sent a letter from Quincy to Monticello. â€Å"Why then, did Adams take the fateful step, which led to a fourteen year exchange of 158 letters, a correspondence that is generally regarded as the intellectual capstone to the revolutionary generation and the most impressive correspondence between prominent states in all of American history† (Ellis 223)? For the last 15 years of their lives they contacted each other through letters and rebuilt their friendship. On the 50th Anniversary of the signing of the Declaration of the Independence, both Thomas Jefferson and John Adams died within hours of each other. They will never be forgotten for the inevitable and timely contributions to our young country. In the introduction Ellis describes the American Revolution perfectly with the statement â€Å"No event in American history which was so improbable at the time has seemed as inevitable in retrospect as the American Revolution†. America’s victory seemed beyond improbable seeing as how England had the greatest army of the Revolutionary era. The young colonists chose to seek out alliances with the French, Dutch, and Spanish due to their lack of monetary resources, experience or even the pure man power. British beforehand, even tried attacking the colonists politically which had their in leading to an inevitable rebellion. They initiated taxes, and other events such as the Boston Massacre took place that ignited the young colonists to take stand against Great Britain. Though faith, inspiration and prosperity the Americans shocked the world, defeated the odds and took the victory in 1783, securing their new independent world. This victory inspired countries worldwide to rebel against the tyrannical empires that were controlling them. This victory is evident in today’s society as America thrives as country that influences others and still is, independent. Founding Brothers truly exposes a much more personal point of view of our founding fathers and their irrefutable destiny. Joseph Ellis targets critical elements of their and what they thought was best for the young country of America. They molded something bigger than themselves during this revolutionary era. The author really brings to life the intricate detail of Washington’s legacy and the partnership between two great leaders Thomas Jefferson and John Adams. Joseph Ellis’ statement was more than valid; it justifies American in a few short words.

Jaffa Cakes Assignment Example | Topics and Well Written Essays - 1000 words

Jaffa Cakes - Assignment Example Jaffa cake has been in production for the last 60 years and one thing which has helped it survive in the market is the fact that, the brand keeps on reinventing itself and that keeps the customers expecting more and more and largely this explains the reason why Jaffa cake is to date still the leading cake the UK. Another strategy which helped propel the market performance of the Jaffa cakes was the repackaging of the products to reposition it as a lunch box as opposed to entirely being a snack. This meant that, the Jaffa cake could now attracts a new crop of consumers, lunch diners. The subsequent 'tube-like' repackaging in 1999 was a new strategy yet aimed at appealing to the growing class of young consumers. Jaffa cake continues to be a leading company in terms of community involvement considers the fact that, the company has on several occasions sponsored several community initiatives. The most recent and significant sponsorship which double as a marketing and advertising campaign was the sponsoring of Manchester united football club in the year 2000. This largely boosted the popularity of the snack as a favourite low calorie snack rich in carbohydrates. Continually, Jaffa cakes depend on creativity and innovatiness especially considering their technologically favorable environment. The company constantly invests in research in order to come up with customer focused products. With a customer loyalty accounting for about 88% of the households in the UK and unrivalled customer base in France, Netherlands and Belgium United Biscuits (UB) continues to feature as a world leader. McVitie's biscuits are purchased by 85% of UK households. In terms of technological advancement, Jaffa cakes will continue to lead considering the adoption the adoption of technology especially when it comes to outsourcing of labor, market intelligence as well as the adoption of e-purchasing systems. Industry attractiveness refers to the prevailing situation in the core business of an organization which favors the specific organization. For example in monotheistic business environment, a business is more likely to be favored in terms of business performance since it can manipulate market forces to its advantage. Jaffa cake faces great competition from competitors and has only succeeded in that; it has continually applied strategic measures in all its important decisions. Jaffa cake's performance has been termed as sterling by many business analysts. The chain of businesses has recorded an after taxes profit of above 1 million pounds. By applying concepts like vendor managed inventories as well as just-in-time concept, Jaffa cakes has continued to maintain leadership in the snacks and foods market in the UK endeavors to remain a low-cost retailer, and by that it has been very effective in maintaining market attractiveness. By all means, Jaffa cakes has achieved low cost retail prices something which has contributed to client faithfulness. This is core in terms of ensuring that, by utilizing this strategy, Jaffa cakes is able to save extra costs associated with poor planning. By keeping products and services as low as practically possible, can Jaffa cakes afford to lower prices since there are less expenditures. In long term this contributes to industry attractive

To what extent is physical beauty an indicator of mate quality Essay

To what extent is physical beauty an indicator of mate quality - Essay Example One commonality however remains in looks which remains something that can be studied in depth within the length of this paper. What this paper will also explore the societal representation of what it remarks as the present day value hierarchies and how people have positively and/or negatively joined on to the bandwagon which is regarded as the physical beauty construct in order to choose a mate of their own choice. It is derived from an aspect of beauty and looks rather than focusing on personality and character. Physical attractiveness is a very important element within the mate selection quarters. This is because beauty has always been the bone of contention amongst different people. They have regarded beauty as being the epitome of quality within the mate of their choice. And hence a soul mate is usually the one who appeals to them from the beauty aesthetics point of view more than anything else. This is important for them since it raises their ego, gives them an advantage point over other individuals that they have the best spouse, and more than anything else, makes them realize that they would have to live with a beautiful/handsome individual for the rest of their lives (Black 2004). Their role within the mate selection is therefore focused on quality, which comes directly under the aegis of beauty and physical attraction, more than the personality that an individual might possess. Beauty is known to be a hidden tenet within the minds and hearts of the people and takes a lot of time for people to comprehend yet physical attraction is something which easily triggers a positive response when it comes to discerning the mate quality. Mate selection has thus become a very important subject to comprehend and more so in the present times, when a lot of emphasis is on having the perfect match possible. However, unfortunately the whole focus is on physical attraction rather than

Case study Essay Example | Topics and Well Written Essays - 3000 words

Case study - Essay Example The Town Council decided to create an Advisory Board to guide and promote the activities of SACC because of the huge gathering of public there. Two Town Councilors, the vice Chancellor of the local University, the CEO of the large electronics company, a representative of SACC’s Bank, 2 local media celebrities, the president of the local Chamber of Commerce and two representatives from the theatre were the council members. Along with growth, problems also started to creep in as the local residents started to complain about the activities that Bernard introduced as they suspected that Bernard had raised the profile of the town through new activities and the interests of the local community had been ignored. As an Employer, the centre had grown significantly and now it employs 60 full-time and 120 part-time employees as well using the university students as temporary employees when special events are held. Moreover, the centre struggled to find a replacement for the retiring Bernard. Former Director of a large Cultural and Performing Arts Centre in Chicago, Calvin Spacey became the Artistic and Managing Director of SACC later. This report explains the change management and leadership policies Calvin should adopt in order to steer SACC out of trouble. â€Å"Change management is a systematic approach to dealing with change, both from the perspective of an organization and on the individual level†(Change management, 2010). SACC is growing rapidly and a new leader has already taken charge. Under such circumstances, changes should be happened in SACC both from individual and organizational level. The essence of any Change Management Policy is ‘effective and efficient communication. Internal and external communication is necessary for an organization to send the messages to the employees and the community and also to receive messages from the community and

Statistics Essay Example | Topics and Well Written Essays - 2000 words

Statistics - Essay Example If a home has a pool is another factor in buying homes which should be well known to the selling agents. Nowadays, how aggressive one is while marketing the wares of the company he/she works for determines how the management of the company will view him/her. Marketing opportunities are there but only the go-getters are better placed to notice them. Various companies have come up with marketing strategies on how they will market their wares to the public in this world full of competitions and new innovations from time to time. In this regard, companies have resulted into employing what to them are the best personnel people who can take the company a notch higher and are either males of females. However, many companies employ females in their sales departments. This is so because, according to Learned, A (2006), females have a different communications approach than their male counterparts. Females are regarded to have a soft approach which convinces many to buy wares and recommend them to other people. In buying homes, many factors come into play. The number of bed rooms offers a challenge to any selling agent since customer need houses according to sizes which is determined by the number of bedrooms. This also is occasioned by the fact that, many families have more than one family member and are in dire need of more than 1 bedroom. According to Breen, R. & Goldthorpe, J.H. (1999), the aspect of diving people according to classes in one of the causes of the above phenomenon. Further, people are interested in what was used to construct the house. Fibros, single brick and double brick are some of the materials used in the constructions of houses. To Breen, R. & Goldthorpe, J.H. (1999), many people value double bricked house as according to them the aspect of security comes up. People feel secure when they live in a place which they perceive to be secure and where there is privacy. According to Carchedi, G. (1987), a research done on social

Conflict resolution and assertiveness Essay Example | Topics and Well Written Essays - 1000 words

Conflict resolution and assertiveness - Essay Example This essay functions to consider the conflict resolution aspects in terms of the theoretical approach referred to as non-violent communication, exploring the various ways and situations such an approach to interpersonal communication can be implemented. While non-violent communication is a broad category that can be implemented in a variety of contexts and ways, one of the central aspects of this approach is the central importance of treating other humans in a humane way, even during trying situations. One of the important aspects of achieving this mode of communication is through the conscious responding to answers, rather than basing our responses on instinctual and oftentimes angry replies (Rosenberg). In these regards, one of the major problems in conflict resolution is the challenge individuals face when interacting with others through their first level, genuine emotions. It’s in this stage of response that people experience anger and frustration that escalates the confro ntation to levels that prevent it from being resolved in an effective way. Non-violent communication works to prevent these unproductive means of interpersonal relations. In terms of my own personal life I recognize there are many instances when I have fallen prey to means of communication that go directly against these theoretical approaches to interaction. As a means of implementing non-violent communication in my daily life I recognize there are a lot of specific means. While work situations are perhaps most central to these modes of conflict resolution, it’s also clear that I can implement them in my daily life to help improve my interpersonal communication. One such aspect of this implementation occurs when interacting with individuals over the phone. Oftentimes when dealing with companies over phone bills or similar aspects of sales, it’s clear that anger oftentimes surfaces over company policies, or similar things that are not directly related to the operator wi th whom I am conversing. In past circumstances, I oftentimes would resort to becoming angry and arguing with the operators in a heated way, non-violent communication offers a different approach to the situation. Using this type of communication strategy, it’s necessary to consciously step outside of my emotions and consider ways that I can respond to the individuals in a constructive way that doesn’t involve anger or heated-exchanges. Instead, non-violent communication indicates that I should take a second to step back from the situation and consider it in more conscious depth. For instance, instead of directing my anger at the individual on the phone, I should step back and consider that they are merely an aspect of the organization and that the policies that are causing issues are not their personal fault but indicative of the organization. When consciously considering these aspects of communication it becomes clear directing anger at the individual operator makes ve ry little sense and is counter-productive. When this is understood, it becomes clear that the communication can stay within the confines of a particular mode of relations that are conducive to both parties involved. While such means of implementing non-violent communication practices constitute a general approach to the conflict resolutio

What is Katniss's greatest character flaw Essay Example | Topics and Well Written Essays - 750 words

What is Katniss's greatest character flaw - Essay Example The main character of the book is Katniss Everdeen, Living a life of misery under the feet of the capitol Katniss and her family is deprived of every little joy of life by the oppressive rule of the government who then steps forward to change the system as it is now and restore happiness and dignity of the poor in the society. Katniss has been portrayed as a very intelligent, independent, and courageous sixteen year old girl in the book. But there is another side to Katniss which slightly flaws her personality and distorts her image portrayed in the entire book. No doubt the character of Katniss is very interesting and the best part is the connection it sparks with the readers. However, it is slightly flawed as she lacks one of the major characteristic that is morality in her character. It is true that she faced countless troubles and hardships in her life which as a result made her into a stronger person, but still it is not justified for her to be concerned only about her personal goals by putting others life in danger. By examining the book one can extract out that Katniss was a girl who was deeply attached to only 1 or 2 people in her life. She was emotionally closed to others; hence all her emotions were concentrated on those two most important people in her life. She cares only about her motives despite the fact that unlike her not everyone was playing the game with the same motive and had an intention of winning only but there were several other reasons as well. She clearly lacked moral grounds and her actions were not justified. It would be a disgrace to the word hero if someone says that she possessed the elements and qualities of a hero. Although, her early life was tainted with miseries and oppression which caused her to be the person she has become now but her actions are still not justified. She can be called as a person who fought to save her

Describe the Benefits of a University Education Essay Example for Free

Describe the Benefits of a University Education Essay Describe the benefits of a university education With the society developing faster, more professional people are needed, the university education begins to play a role which has never been such important before. A variety of facts have already proved that, not only an individual person, but also the whole society benefit from the university education. The support of this essay is to discuss how university education affects the world. For the individual, firstly, university is one of the very places where he gains the most practical knowledge and cultivates the academic skills due to which he can feed himself as well as his family. Many investigations demonstrate that people who have the experience of studying in university as well as people with a Master degree or Doctoral degree live a higher quality of life than those who does not receive a university education. Secondly, university is also the very place where young adults firstly acquire their social skills. Researchers have found that the graduate from university always have better ability of carrying out different kinds of problems. As the modern universities are becoming more synthetic, what students can learn from university is beyond academic lore, it is a combination of different types of capability. The graduates are generally adept in the art of being a social animal, mastering the important ability such as to judge and to pardon. Furthermore, university education does the country great favor. Firstly, university education helps the society solve many thorny problems in a certain extent. To run a university needs not only professors and students but also many other staff to be responsible for the daily affairs. This requires a great numbers of people to attend work, providing more positions of job. Owning to this, the hard situation of employing can be eased. The less people without income to feed himself, the stronger psychological balance they will have, and the society will be more stable. Secondly, university education increases the averaged accomplishment of the society. Citizens may be more civilized after having further education, which will make them obey the law and regulation consciously. The more people accept further education, the deeper the spiritual civilization will immerse into the social atmosphere. This helps the society progress at a higher speed faster because more vigor can be made full use of to construct instead of to supervise and to manage. With qualified personnel outputted by university, the society can grow in a healthy way. In conclusion, university education is not only for university student, but also for different stratum of the country. University education supply knowledge to the learners as well as opportunities of surviving to the livelihood, since it benefits both the individual person and the whole society a lot, it is widely believed that the importance of university will continue increasing as the world grows.

Redundancy in New Zealand: Procedural Fairness and Remedies

Redundancy in New Zealand: Procedural Fairness and Remedies ArJun Sree Raman Title of the study Redundancy in New Zealand: Procedural Fairness, Substantive Grounds, and Remedies. Introduction Redundancy has become a normal part of organizational life, researchers are predicting that both the rate and the extent of job losses through redundancy are likely to continue well into the twenty first century (e.g. Appelbaum and Donia, 2001a; Cascio, 2002; Dawkins et al., 1999). Generally redundancies within an organisation occur when there is a decline in company revenue and/or work available or the company is looking to restructure and streamline the organisation (Wooden, 1988). In these circumstances the employee may find that their position is surplus to the companys requirements or needs. Therefore, the organisation or employer will announce to the employee or employees affected that their contracts are going to be terminated as their positions will no longer exist. Redundancy in New Zealand    In the New Zealand Employment Law Guide (Rudman, 2014) the Labour Relations Act 1987 defines redundancy as a situation where a workers employment is terminated by the employer, the termination being attributable, wholly or mainly, to the fact that the position filled by that worker is, or will become, superfluous to the needs of the employer. Thus, it is the position itself that is made redundant and the decision to make a position redundant should have nothing to do with the particular employee who is filling that position. Redundancies have to be for genuine commercial reasons and not for any other underlining reasons such as capability or performance issues. Redundancy is acknowledged within New Zealands employment relations system, as it is in many countries. However, in contrast to the majority of foreign jurisdictions, successive governments in New Zealand have decided not to codify the law relating to redundancy and provide definitive protection for employees who face a redundancy situation (Hughes, 2011). Venn (2009) provides a comparison with other Organization for Economic Cooperation and Development (OECD) countries, highlighted New Zealands minimal protection for employees in situations involving redundancy. In particular, Venn emphasized New Zealands negligible cover in mass redundancy situations. The following figure clearly depicts the limited protection in correlation to the other OECD countries. Figure 1: Strictness of Employment Protection OECD Countries (Venn, 2009) Effects of Redundancy    From an organizational perspective, the economic outcomes of redundancy are open to debate (Cascio, 1993; Ryan and Macky, 1998) but it is widely recognized that for the individual, redundancy can lead to a wide range of negative outcomes. Redundancy is frequently associated with diminished psychological wellbeing, while long-term unemployment can lead to physiological deterioration (Leana and Ivancevich, 1987). As Wooden (1988) comments: The concern about redundancy stems from the perception that job loss involves substantial economic and psychological costs for the adversely aà ¯Ã‚ ¬Ã¢â€š ¬ected worker and his or her family. The worker made redundant must immediately deal with the shock of job loss. For example, redundancy has been found to impact on employees in terms of loss of morale, lowered organizational commitment, withdrawal behaviours such as absenteeism and increased turnover, loss of motivation, mistrust, uncertainty and insecurity (e.g. Brockner, 1988; Brockner, Grover and DeWitt, 1992; Dolan and Belout, 2000; Koslowski et al., 1993; Latack, 1990; ONeill and Lenn, 1995; Worrall, Campbell and Cooper, 2000). Waters (2007) study on voluntary and in-voluntary redundancy shows the different attitudes and thoughts employees are feeling when it comes to redundancy. Redundancy can have serious implications for those it has happened to and can be an extremely difficult time during the entire process. Employees fear for the future and responsibilities they have outside of their working life. Employers should let the remaining employees express their anger or frustration and inform them that it is perfectly normal to express their feelings. Burke (2008) investigates the effects of redundancy during a strong economy and low unemployment rates. Burke says that the number of people experiencing redundancy is surprisingly high. This can come as a shock and be difficult for employees who have been with an employer for a substantial number of years as they are suddenly back in the job market. Looking for a job after so many years of working and competing with thousands of others who have also lost their jobs can be very traumatic. According to Burke, Being made redundant can have similar emotional effects to bereavement. People still see a stigma attached to being made redundant and would feel embarrassed or humiliated about being in the situation. Redundancy also results in a range of negative economic outcomes, including interruption to employment and career paths, loss of income, and potentially à ¯Ã‚ ¬Ã‚ nancial hardship (particularly where it is followed by an extended period of unemployment). Ewart and Harcourt (2000) assessed the effects of a mass redundancy at a New Zealand airline on a group of 139 ground stewards in August, 1991. Findings show that the ground stewards post-layoff earnings have declined nearly 40% by 1996, from $50-55,000 to $30-35,000. This was a severe decline than that documented in most studies, in which earnings losses of 10 to 20% were more common and 5 to 10% were not unusual. Ewart and Harcourt identified the primary cause to be the non-transferrable highly specific training and work experiences to the airline industry. Furthermore, ground stewards also expressed profound feelings of bitterness post-redundancy as 94% of the respondents thought that the company had handled the dismissals very inappropriately. Those who remain after a period of redundancy are known as the survivors and are often described as suà ¯Ã‚ ¬Ã¢â€š ¬ering from survivor sickness (Noer, 1993) or survivor syndrome (Appelbaum and Donia, 2001a, 2001b; Brockner, 1988). Noer (1993) deà ¯Ã‚ ¬Ã‚ nes survivor sickness as a term that describes the attitudes, feelings, and perceptions that occur in employees who remain after involuntary staà ¯Ã‚ ¬Ã¢â€š ¬ reductions. Survivors may exhibit a range of emotions including fear, insecurity, uncertainty, frustration, resentment, anger, sadness, depression, guilt, unfairness, betrayal and distrust (Noer, 1996). Redundancy impacts further on the individual through changes to the psychological contract. Rousseau (1995) notes that, redundancy and restructuring have imposed on workers employment arrangements they did not choose. She suggests that the psychological contract, which the employee originally accepted, changes as organizations restructure and à ¯Ã‚ ¬Ã‚ nds new ways of doi ng things. In the process of change, jobs are altered but employees do not feel free to renegotiate the contract. Research Questions The research questions proposed below are the fundamental core of this redundancy study. It focuses on factors within the redundancy such as procedural fairness, substantive grounds, and remedy. The research questions are as follows: To what extent do employers follow procedural fairness? To what extent do employers have substantive grounds for redundancy? In situations where employers fail to follow procedural fairness and substantive grounds, what are the remedies offered to the employee? Low budget airlines | Analysis Low budget airlines | Analysis Ryan Air Europes First low budgeted airline. Ryan air was founded in 1985 by the Ryan family head by Tony Ryan. To provide scheduled passenger airline services between Ireland and the UK. Ryan Air Europe first Low-Fares, No-Frills carrier, offer a point to point service to customer that was the first European low-cost Airline in Airline Industry. Ryan Air was a full service conventional airline, with two classes of seating, leasing three different types of Aircraft. Ryan air Airlines is based on the model of southwest airlines. A new management team, led by Michael OLeary. In 1997 company was floated in an IPO on the Dublin Stock Exchange and on NASDAQ. (Gerry Johnson, et al, 2008) Mission statement of Ryan Air: Ryan air will become Europes most money-making airlines through its motto Low-cost- carrier, no- frills services in all market which Ryan air operates. Ryan air Objectives: To establish Ryan air as Europes leading Low-Cost airline through continued improvement and offering of low cost budget price. Ryanair Business Model Ryanair business model is based on Southwest Airlines, the highly successful Texas based operator. However, Ryanair was impacted by the financial difficulties in 1990 which required a complete restructure and new business model is formed. In 1991, CEO Michael OLeary visited US Southwest Airline and extracted their new strategy and business model from Southwests Low Cost leadership model. Ryanairs Low Cost leadership model encompasses a single passenger class, a single type of airplane, a simple fare scheme, unreserved seating, flying to secondary airports, fast turnaround times, no free amenities, minimum baggage allowance, employees working in multiple roles, and generation of ancillary revenue( Baker, 2006). Analysis strengthen and weakness of Ryanair Strength: Strategy of Ryan air is Marketing- strong branding and reputation of product. Ryanairs aggressive pricing strategy makes them different from other Airline companies in Europe. Low costing of tickets due to airport operator deals. A biggest advantage of Ryanair is Reputation as First Biggest Budget Airline in Europes. Main strength given to Ryanair by media through free footage to people from various Controversial issues created in flight and due to the tough decision made by chief executive Michael OLeary. Ryanair collects enormous profit from Ancillary revenues from on-board and online gambling, an in-flight mobile phone service, including non-flight scheduled services and also from Ryanairs website. On time delivery which help customer to reach at their target. In future Ryanair planning to purchase new aircraft with huge capacity for sitting which will generates lots of income as well as new routes for reaching destination much quicker. Ryanair control the fuel and noise emission by purchasing new Environmentally-friendly aircraft. (Sascha Mayer, 2007). If any delays due to climatic condition or technical quandary, then Ryan air Customer Service Desk (CSD) prompt refund is provided to customer. Weakness Employee relations: Ryan airs relationship with employee is Fraught. Extra work load for Pilots. Also provide poor working condition for staff. For example: Banned from charging of mobile phones at work place. Ryan air has been involved in number of labour union disputes. Lack of scales: The Company is small in sizes compared to its competitors. Its competitors, such as British Airways, Lufthansa, Virgin Airlines all these Airlines are large in size and enjoy competitive advantages in financial, technical better human resources. As it was low fare Airlines in-flight Entertainment facilities were not available to passengers. Prone to bad press: Relationship with media is always dreadful for Ryan air. Even it may be the incident of staff sleeping in the air craft or forcing pilots to sign new deal in order to fly new air craft. Every time Ryan air is on head line of media. Blocking Finance: In increasing their passenger Ryan air has block lots of money in purchasing new Boeing in next six year. Long Routes: Instead of main airports choosing Secondary and Regional airports destinations for short haul which much more far-off from passengers destination. For examples, Ryanair uses Frankfurt Hahn, 123 kilometres from Frankfurt; Torp, 100 Kilometres from Oslo; and Charleroi, 60 kilometres from Brussels. Customer service: Services provide to customer by Ryan air cabin crew were not satisfactory. Even breathing spaces for leg were narrow down. STRATEGICS CAPABILITY OF RYANAIR Every company must have adequacy and suitability of the resources and competences for survive and prosper in the market. Henceforth Resources and competences are essential for any organisation. Initially Ryan air started their operations with a team of 25 and a single 15-seat Bandeirante Turbo-prop, flying between Waterford and London (Box.T, et al 2007). In 1986, Ryan air received permission from the Regulatory Authorities to begin flying four flights a day on the Dublin-London route with two 46-seat BAE748 turbo-props, by the end of 1989 Ryan air had six BAC-111 jets and three ATR 42 turbos (Box.T, et al 2007). Now Ryan air is giant player in Budgeted Airlines in Europe with 100 new Boeing 737-800 which flew out 18European base. According to Ryan Air Chief Executive Officer Michael OLeary organisation as place the order of 200 newest Boeing by end of 2009 and required the aircraft delivery by 2012(Robert 2009). Boeing 737 planes used frequently which were replaced with new aircraft , more environmentally- friendly aircraft. Its reduced the average age of fleet by 2.4years. Newer aircraft does not require more crew member. Before 2006 capacity of staff were around 700, in fiscal 2006, employee tally rise by further 700 to 3500 people from different nationalities. Cabin crew were given commission from on board sales i.e. Euro49, 612 which is higher figure than any other leading airlines. Due to a low-cost HR strategy, which includes low costs via wage minimization, union avoidance and employee control, had contributed to making the company highly profitable. In addition, both strategies are similar in that they also include achieving low total costs by increasing operational productivity (Zagelmeyer.S, 2009). Core Competence: A corporate strategies are made with lots of research and development of product and services in todays world. Ryan air have made strategic decisions based on increasing their competitive edge, the main one reason involved in attracting customers at both ends of their routes (Haberberg and Rieple 2001). In Ryan air case company focal point is on providing low cost, efficient, frequent connections and subsequently offering no other frills or supporting services on their flights, due to this outcome, Ryan air has no need for the numerous subsidiaries that Aer Lingus own(Peter Kangis, M. Dolores OReilly, 2003). The performance reliability of Ryan air is high for the reason that customer product quality and the airports served, airline product is not delayed because of point to point services due to this check-in is much quicker and less complex than an interline one as well as boarding is quicker because seat choice is greater for earlier passengers at the departure gat e for the reason that it operates from lesser-used non-hub airports the airline encounters less airport congestion than airlines serving major hubs (Barrett S. D. 2004). Ryanair Financial Analysis During the period of 2004 through present, Ryanair has experienced significant growth in sales revenues and net income. Since 2004, sales revenue has grown at a yearly average of 32%, highlighted by a 41% growth from 2006 2007. Net income has experienced a yearly average growth rate of 25%, highlighted by a 51% growth from 2006 2007. While sales revenue continued to increase from 2007 2008, with 33% growth, net income was down from $563M to $559M. This decrease in profits was largely due to the 50% increase in fuel prices during the year. The growth experienced by Ryanair in sales revenue and net income during the period of 2004 2008 (AOL Finance 2008) Portfolio Analysis by BCG Matrix Portfolio of any business is important in order to analyse its market shares and where the business is standing. It can achieve through the BCG Matrix. In Ryanair case, as per the above diagram of BCG (Boston Consulting Group) matrix Ryanair comes under the cash cow. Cash cow is that section of BCG matrix where market share of any business is high and their growing maturity is low in market. Ryanair being a low-fare airlines in European market have captures the entire market in budgeted airlines. Ryanair have outstanding market share and generate a lot of revenue for the company as well as for investor, but they cannot expand their business. Ryanair is domestic flight within the European territory and accumulate high revenue but cannot expand their airline business from European market due to low cost strategies and short haul. They extract profit from the market and investing as little cash as possible. Critical success factors of Ryanair: Success of any organisation depend upon various factors such as Brand: Brand of Ryanair has been cultivated through constantly providing the same product services to customer. Ryanair brand has been built through their strategies i.e. low budgeted airline in Europe with no frills and sell product on board. Most important part in creating the Ryanair brand is played by the CEO Michael OLeary and international media. Michael hard-hitting decision, autocratic behaviour against employee and competitors and controversial statement- if you want a quiet flight, use another airline. Ryanair is noisy full and always try to sell something ob board. Media always providing free footage to viewer about the incident in flight for example: Ryanair aircraft unhygienic and poor staff morale and cabin crew sleeping on the job. All these incidents have helped the Ryanair to build it brand image in the world market. Location: Ryanair being a low-cost airline, airport used by the Ryanair for landing aircraft were secondary and regional airport destination. For example, Ryanair uses Frankfurt Hahn, 123 kilometres from Frankfurt. During second half of fiscal 2007 Ryanair faces various challenges related to extra capacity and new routes and location. Speed: Ryanair started with fewer flights with the low cost airlines strategies and through these strategies they started capturing the market at a greater speed. Become the world most profitable airline in whole Europe. During March 2006 other airlines started charging for check-in bags due to this passenger were carrying fewer bag probably zero check-in bags which reduced the cost and enhance the speed of aircraft. Technology: Ryanair incorporated its own travel website, www.ryanair.com, for direct sales of tickets over the Internet to avoid fees and commissions associated with travel agents and reservation systems. Ryanair has steadily achieved the most Environmentally- friendly and sustainable by investing in the latest aircraft and technology which reduced 50 per cent less emissions, 45 per cent less fuel burn and 45 per cent lower noise emissions. Ryanairs grown-up Boeing 737-800 aircraft has been replaced with new aircraft which more environmentally-friendly reducing the average age of fleet to 2.5 years. Fuel Emissions:International airlines have been responsible for emitting 2.5%- 3% anthropogenic carbon dioxide (CO2), International Civil Aviation made regulation to reduce the CO2(Scheelhaase J.D, Grimme W.G, 2007). Due to new technology aircraft of Ryanair has reduce fuel emission by 50%. Noise: Ryanair minimised noise pollution through modern technology aircraft and new modified winglet. Waste: All International Airlines generates significant amount of waste mater material through food, packaging, and newspaper distribution. All these item are available free in international airline. Ryanair a low-cost airline with no-frills due to these reason Ryanair is free of from waste. Management Quality: Ryanair management qualities from the success point of view were efficient to carry out the productivity in the organisation, due to the leadership Quality of Michael OLeary. From employees view management were autocratic. Management behaviour towards staff was not acceptable. Thus critical factors such as Brand, Technology and Management Quality play important role in performance of business activity, if any of these factors fail, success fails. Benchmarking Approach of Ryanair: A set of information has been developed by separate indices of benchmarking for different business model. In Ryanair case, Profitability of Ryanair signifies the overall achievement of the business, collection of ancillary revenue from flight is much more than the any other international flight by selling various goods and services on flight. Distribution strategies of Ryanair: The proportion of sale made by Ryanair is through online reservation system and even they promote the Ryanair through web page. Ryanair has set up the four benchmarks which its competitor cannot match their strategies with Ryanair strategies- firstly airport cost per passenger is calculated, secondly they land on secondary and regional airport which offer lower landing fees, thirdly the weighted average number of full service carriers at the airports served and lastly Ryanair has created the monopoly in budgeted airline (Mason k.J, Morrison W.G, 2009). All this factors make the Ryanair airlines are best- in- c lass benchmarking in Europes airlines. Leadership of Ryanair: In todays Airlines business leadership and culture is essential in achieving strong business operation. In Ryanair case, Ryanair was struggling to survive in early 1990 but then after new CEO Michael OLeary. OLeary changed the design of Ryanair in the model of southwest airlines i.e. a low cost airline this strategy worked for Ryanair. Being transformation leadership his clear vision and empowerment are often observed as important element that has changed the view point of Ryanair. In 2006 Ryanair airline received WORLD MOST FAVOURITE AIRLINE. Michael OLeary has served Ryanair for 20 year and makes Ryanair most profitable airline in 2006. In 2005 he was 18th among the Worlds Most Respected Business Leader in financial times. Ryanair comprising over 25 different nationalities this shows culture of Ryanair is diversifying. CONCULSION On the intact Ryanair seem to be following a strategy which works for them. They are obviously aware of their business environment and understand the importance of monitoring it as they took advantage of the opening in the market when they restyled themselves over a decade ago. However they need to be aware that this environment is constantly shifting and evolving and therefore maintaining a close eye on it and being ready to adapt to any changes should be a fundamental part of their strategy. References 1. Gerry Johnson, Kevan Scholes, Richard Whittington, (2008). Exploring Corporate Strategy, 8th Ed., Pearson Education, England, accessed via textbook. 2. Sascha Mayer, 2008. Rayanair and its low cost flight in Europe: Marketing Plan. GRIN VERLAG http://books.google.co.uk/books?id=2zGFUC9bWX4Cdq=swot+analysis+of+ryanairlr=source=gbs_navlinks_s 3. Box.T, Byus.K, Chris.C, (2007), Ryan air (2005): Successful low cost Leadership. Journal of the International Academy of case studies. , 13(3): pp 65-70. 4. Robert.W, (2009). Ryan Air to order 200aircraft, Air finance Journal (323): 7-7. 5. Zagelmeyer.S, (2009), Up in the Air: How Airlines can improve performance by engaging their employee.38(6):715-717. http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=8657998ADE2405248475899C62216650?contentType=NonArticlecontentId=1812116 6. Haberberg, Adrian Rieple, Alison (2001), The Strategic Management of Organisations. Pearson Education Ltd. 7. Peter Kangis, M. Dolores OReilly,(2003), Strategies in a dynamic marketplace: A case study in the airline industry. Journal of Business Research, 56(2):105-111. Strategies in a dynamic marketplace: A case study in the airline industry Journal of Business Research, Volume 56, Issue 2, February 2003, Pages 105-111 http://www.sciencedirect.com/science?_ob=ArticleListURL_method=list_ArticleListID=1248681592_sort=rview=c_acct=C000047642_version=1_urlVersion=0_userid=9060888md5=a3f6ba19889c87ea2ae5dc4ea2047611 8. Barrett S. D. (2004), The Sustainability of the Ryanair Model. International Journal of Transport Management, 2(2), pp.89-98 9. Scheelhaase J.D., Grimme W.G. (2007), Emissions trading for international aviation-an estimation of the economic impact on selected European airlines. Journal of Air Transport Management, 13 (5), pp.253-263. 10. Mason k.J, Morrison W.G (2009), Towards a means of consistently comparing airline business models with an application to the low cost airline sector. Researched in Transportation Economics, 24 (1), pp. 75-84. http://www.sciencedirect.com/science?_ob=ArticleURL_udi=B8JHM-4VRNNKM-2_user=899537_coverDate=12%2F31%2F2008_rdoc=1_fmt=high_orig=search_sort=d_docanchor=view=c_searchStrId=1253612908_rerunOrigin=scholar.google_acct=C000047642_version=1_urlVersion=0_userid=899537md5=3f2fe272f1c4fb849562e877dad82a11 11. Baker, C. (2006, May). Blurring the model. Airline Business, 22(5), 40-44. Retrieved September 17, 2008, from Business Source Complete database. 12. AOL Finance Web Site. Ryanair Holdings PLC Income Statement. Retrieved October 5,2008 from http://finance.aol.com/ryanair-holdings-plc/income-statement

Mathematics of the Human Eye :: Math Vision

The Human Eye: Just what exactly goes on in our eye to produce images? Why can't some people see as well as others? Well my friend, look no further... the answers to your 2 most burning questions are about to come! First of all, what happens when we see images? Our eye acts as a simple model of a lens system. The average adult eye is about 25 mm in diameter. As light enters our eye, it is refracted first through the cornea which does about 80% of the refracting. The crystalline lens which is located after the aqueous humour (just under the cornea) approximately contributes the rest. Muscles around the crystyalline lens will contract or expand to adjust to the light rays entering so as to focus them onto the retina, just located at the back of the eye (assuming paraxial light rays). This adjusting process is called accomodation. For people who have no vision problems, all the light rays are focussed onto the retina as it should. Let's call this distance, from where the light enters at the crystalline lens to the retina as f (focal point). For people who don't have 20/20 vision, the light rays entering do not land on the fovea (majority of light rays strike at on the focal plane). People who can see close up objects but not far-sighted images, they're near-sighted. Why can't they see clearly? Well, the light rays that enter their eye is refracted too much and the focal point is located before the retina. Whereas, people who cannot see far away but can see close up objects, are far-sighted. This usually occurs in older people because the crystalline lens grows "stiffer", thus impeding it's ability to accomdate so there is less refraction and the focal point is located behind the retina. To correct both these common vision problems, glasses and contacts redirect the rays so that they may land on the retina. Nearsighted people need a lens system that will diverge the rays so that as it enters the cornea, it will refract light rays onto the fovea. Farsighted people need a lens system that will converge the rays so that as it enters the cornea, it will refract light rays onto the fovea. Astigmatism is also another common vision problem in people these days. When the cornea is irregularly shaped, ie. its' surface is not uniform due to greater thicknesses in certain parts of the cornea, light rays from objects refract all at different rates. Mathematics of the Human Eye :: Math Vision The Human Eye: Just what exactly goes on in our eye to produce images? Why can't some people see as well as others? Well my friend, look no further... the answers to your 2 most burning questions are about to come! First of all, what happens when we see images? Our eye acts as a simple model of a lens system. The average adult eye is about 25 mm in diameter. As light enters our eye, it is refracted first through the cornea which does about 80% of the refracting. The crystalline lens which is located after the aqueous humour (just under the cornea) approximately contributes the rest. Muscles around the crystyalline lens will contract or expand to adjust to the light rays entering so as to focus them onto the retina, just located at the back of the eye (assuming paraxial light rays). This adjusting process is called accomodation. For people who have no vision problems, all the light rays are focussed onto the retina as it should. Let's call this distance, from where the light enters at the crystalline lens to the retina as f (focal point). For people who don't have 20/20 vision, the light rays entering do not land on the fovea (majority of light rays strike at on the focal plane). People who can see close up objects but not far-sighted images, they're near-sighted. Why can't they see clearly? Well, the light rays that enter their eye is refracted too much and the focal point is located before the retina. Whereas, people who cannot see far away but can see close up objects, are far-sighted. This usually occurs in older people because the crystalline lens grows "stiffer", thus impeding it's ability to accomdate so there is less refraction and the focal point is located behind the retina. To correct both these common vision problems, glasses and contacts redirect the rays so that they may land on the retina. Nearsighted people need a lens system that will diverge the rays so that as it enters the cornea, it will refract light rays onto the fovea. Farsighted people need a lens system that will converge the rays so that as it enters the cornea, it will refract light rays onto the fovea. Astigmatism is also another common vision problem in people these days. When the cornea is irregularly shaped, ie. its' surface is not uniform due to greater thicknesses in certain parts of the cornea, light rays from objects refract all at different rates.

Foucault And Truffaut: Power And Social Control In French Society :: essays research papers

Foucault and Truffaut: Power and Social Control in French Society Both Michel Foucault and Truffaut's depiction of a disciplinary society are nearly identical. But Truffaut's interpretation sees more room for freedom within the disciplinary society. The difference stems from Foucault's belief that the social control in disciplinary pervades all elements of life and there is no escape from this type of control. Foucault's work deals mostly with "power" and his conception of it. Like Nietzsche, Foucault sees power not as a fixed quantity of physical force, but instead as a stream of energy flowing through all aspects of society, its power harnesses itself in regulating the behavior of individuals, the systems of knowledge, a societies institutions, and every interaction between people. Foucault in Discipline and Punish, applies this notion of power in tracing the rise of the prison system in France and the rise of other coercive institutions such as monasteries, the army, mental asylums, and other technologies. In his work Foucault exposes how seemingly benign or even reformist institutions such as the modern prison system (versus the stocks, and scaffolds) are technologies that are typical of the modern, painless, friendly, and impersonal coercive tools of the modern world. In fact the success of these technologies stems from their ability to appear unobtrusive and humane. These prisons Foucault goes on to explain like many institutions in post 1700th century society isolate those that society deems abnormal. This isolation seeks to attack the souls of people in order to dominate them similar to how the torture and brutality of pre 1700th century society sought to dominate the physical bodies of prisoners. In Foucault's interpretation freedom from the pervasive influence of "power" is impossible. Because his conception of "power" exists not just in individual institutions of society like prisons but instead exists in the structure of society and more importantly in peoples thought systems, escape from social control is impossible. Foucault in the last chapter talks about how even the reforms in the system have been co-opted to further the goals of the state. Instead of a lessening of social control Foucault sees that the technologies change from the wheels and gallows of the 17th century to the disciplinary society of the 19th century to the emerging carceral city of the future. In this carceral city the dispersion of power will be complete. The technologies of control will emanate from all parts of society, "walls, space, institution, rules, and discourse." Truffaut's interpretation of society and its future is much more upbeat. Although like Foucault he sees the technologies of the disciplinary society as insidious social control mechanisms.

Damage to the Hypothalamus Essay -- Neurology Brain Disorders Papers

â€Å"The hypothalamus is a small area near the base of the brain just ventral to the thalamus† (Kalat 90). It makes up about 1/300 total brain weight in humans, and it is about the size of an almond (www.factmonster.com). Since the hypothalamus is attached to the pituitary gland, which is considered the â€Å"master gland,† the hypothalamus is the structure which actually has master control over promoting or inhibiting hormone release, affecting many glands (Kalat 327). The main function of the hypothalamus is to regulate homeostasis, but its wide range of control affects the generation of behaviors involved in eating, drinking, temperature regulation, sexual behavior, copulation, maternal behavior, general arousal, activity level, the sleep- wake cycle, and emotional regulation of rage, aggression, embarrassment, escape from danger in â€Å"fight or flight† responses, and pleasure (www.geocities.com). When the hypothalamus is damaged, specific behavior changes occur dependent on the lesion location on the hypothalamus. The affects of such behavior changes can affect a person’s life to such a degree that a social worker is needed for emotional, informational, familial, economic, and environmental support (www.iaswresearch.org). The hypothalamus controls the pituitary, which consists of two major glands: anterior pituitary and the posterior pituitary (which can be considered an extension of the hypothalamus). The hypothalamus synthesizes the hormones oxytocin and vasopressin, which are transported to their terminals in the posterior pituitary, and then released in the blood (Kalat 327). Oxytocin controls uterine contractions, milk release, certain aspects of parental behavior, and... ...al Cancer Institute: Social work’s contribution to research on cancer prevention, detection, diagnosis, treatment and surviviorship. Washington, D.C. www.iaswresearch.org. Kalat, J.W. (2004). Biological Psychology. Canada: Wadsworth, Thomson Learning Inc. Taking Time: Support For People With Cancer and the People Who Care About Them (2001). U.S. Department of Health and Human Services. National Institutes of Health: National Cancer Institute. Taylor, S.E., Falke, R.L., Shoptaw, S.J., Steven, J., & Lichtman, R.R. (1986). Social support, support groups, and the cancer patient. Journal of Consulting and Clinical Psychology, 54(5), 608-615. www.factmonster.com/ce6/sci/A0824782.html www.geocities.com/hhugs2001/roleofhyp.htm www.heumann.org/body.of.knowledge/k1/hypothalamus.html www.naswdc.org/research/news/120903.asp www.webmd.com

Genie †The Wild Child Essay

Genie was discovered at the age of thirteen living completely isolated in a room in her parent’s house, with nothing to look at, restrained to a potty chair for most of her life. At this time, Genie was still wearing a diaper, did not have the ability to communicate and could barely walk. Her father’s reason for keeping Genie isolated was that he believed that she was retarded from birth. Her mother takes no responsibility, claiming she too was abused by her controlling husband. Both of her parents were charged with child abuse; but her father killed himself shortly after and her mother was able to beat the charges. Genie was taken to The Children’s Hospital of Los Angeles where she would meet several specialist assigned to her case. Shirley, an isolation specialist, stated that Genie was the most extreme case of isolation that he had encountered. Specialist started to run test to diagnose the extent of Genie’s deficiencies. Genie had a strange bunny walk, spat and clawed. It was believed that she was beat for making noise, so she remained silent. Was she born brain dead or did she become mentally challenged? First they conducted a test to monitor the electric activity in her brain. This four night study showed that Genie had a high number of sleep spindles, which shows abnormal brain wave patterns. By that spring, Genie had learned a hundred words and was beginning to speak verbally; which allowed her to express herself. Signs of her mental and physical growth were striving. She explored things using her lips and face. Doctors showed confidence in her success. Genie moved in with her Special Education teacher, Mrs. Butler. This was Genie’s first run in a foster home. Notes were taken on Genie’s obsession with hoarding objects, especially containers of liquid. This has also been recorded in other cases of isolated children. Mrs. Butler took it upon herself to cut off all contact with the other members of Genie’s case and filed a request to gain permanent custody, which was rejected by Social Services and Genie returned to Children’s Hospital for a short period of time. Genie was then placed with Mr. Riddler, who took on many of the roles in the case. Mrs. Riddler worked with Genie and taught her how to express her rage through fits, instead of physically hitting herself. She soon learned to verbally communicate her degree of unhappiness. Mrs. Riddle also helped Genie to verbalize memories from her past. Genie was able to use words and her vocabulary continued to grow. She started going to a nursery school and learned sign language. Case members still disagreed on Genie’s prognoses. Some believed that Genie was still brain dead from birth due to abnormal brain activity; while others believed that she had mental delays due to isolation, showing that her mental age was increasing. With all of Genie’s verbal achievements, she was not able to make grammatical sentences. In 1975 the research case on Genie ended and she returned to her mother’s care. Soon her mother realized that Genie was too much for her to handle and she was moved from foster family to foster family. Genie faced abuse and harassment during this time. In one situation, Genie was punished for vomiting, resulting in Genie refusing to open her mouth; ultimately, regressing Genie’s progress. Genie’s case strongly sides with the nurture debate. Emphasis is placed on Genie’s ability to overcome her early environment by allowing her to experience the world and to gain personal relationships. Genie’s ability to learn to verbalize after puberty shows that human development can occur and does not need to be learned during infancy. By Genie gaining personal relationships, she was able to learn how to express her emotions (happy, sad, angry). This proves that her environment is an important factor in her development. This study seems to be most consistent with Skinner’s Behavior Theory. Skinner believed that a person’s development was caused by the consequences of their behavior. An example would be when Genie was encouraged to speak and socialize, she did and enjoyed it. When Genie was punished for vomiting, she felt that opening her mouth was bad and stopped. Skinner also believed that the nurture side of the debate was important, development depends on experiences and people are shaped by their environment. All of which seem to be a theme in Genie’s case.

Case 6-1 Browning Manufacturing

Michellee Marie B. Chavez 2004-39460 BM 220 – Management Accounting 1) BROWNING MANUFACTURING COMPANY T-Accounts Cash Accounts Receivable Notes Payable 2,604,000. 00 144,000. 00 2,562,000. 00 49,200. 00 288,840. 00 118,440. 00 78,000. 00 311,760. 00 19,200. 00 264,000. 00 264,000. 00 492,000. 00 2,604,000. 00 552,840. 00 198,000. 00 2,873,760. 00 2,672,400. 00 49,200. 00 201,360. 00 Interest Expense 135,600. 00 38,400. 00 522,000. 00 Finished Goods 38,400. 00 38,400. 00 257,040. 00 1,806,624. 00 788,400. 00 1,901,952. 00 Indirect Manufacturing Labor 9,000. 00 2,158,992. 00 1,806,624. 0 198,000. 00 36,000. 00 352,368. 00 198,000. 00 52,200. 00 2,986,440. 00 2,542,800. 00 Manufacturing plant and equipment Direct Manufacturing Labor 443,640. 00 2,678,400. 00 492,000. 00 144,000. 00 492,000. 00 Prepaid taxes and insurances 2,822,400. 00 66,720. 00 52,800. 00 Materials 78,000. 00 Accounts Payable 110,520. 00 811,000. 00 144,720. 00 52,800. 00 788,400. 00 825,000. 00 825,000. 00 91, 920. 00 66,000. 00 935,520. 00 811,000. 00 185,760. 00 124,520. 00 788,400. 00 1,076,760. 00 Income Taxes Payable 288,360. 00 Work in Process 9,000. 00 9,000. 00 172,200. 00 1,901,952. 00 5,800. 0 Selling and Administrative Expense 811,000. 00 9,000. 00 14,800. 00 522,000. 00 1,129,200. 00 5,800. 00 522,000. 00 2,112,400. 00 1,901,952. 00 210,448. 00 Supplies Depreciation :: 17,280. 00 61,200. 00 140,400. 00 492,000. 00 66,000. 00 907,200. 00 198,000. 00 83,280. 00 61,200. 00 1,047,600. 00 49,200. 00 22,080. 00 135,600. 00 52,800. 00 Capital Stock Income Tax Expense 61,200. 00 1,512,000. 00 58,000. 00 140,400. 00 1,512,000. 00 58,000. 00 1,129,200. 00 Sales Cost of Goods Sold Power, Heat and Light 2,562,000. 00 1,806,624. 00 135,600. 00 2,562,000. 00 1,806,624. 00 135,600. 00 Sales Returns and Allowances Sales Discounts Social Security Taxes 19,200. 00 49,200. 00 49,200. 00 19,200. 00 49,200. 00 49,200. 00 Retained Earnings 829,560. 00 36,000. 00 68,576. 00 36,000. 00 898,136. 00 862,136. 00 Statement of Retained Earnings Retained earnings, 12/31/09 $829,560. 00 Add net income 68,576. 00 898,136. 00 Less dividends 36,000. 00 Retained earnings, 12/31/10 $862,136. 00 BROWNING MANUFACTURING COMPANY Projected 2010 Statement of Cost of Goods Sold Finished Goods Inventory, 1/1/10 $257,040. 00 Work in process inventory, 1/1/10 $172,200. 00 Materials used 811,000. 00 Plus: Factory expenses Direct manufacturing labor 492,000. 00 Factory Overhead: Indirect manufacturing labor $198,000. 00 Power, heat and light 135,600. 00 Depreciation of plant 140,400. 00 Social security taxes 49,200. 00 Taxes and insurance, factory 52,800. 00 Supplies 61,200. 00 637,200. 00 2,112,400. 00 Less: Work in process inventory, 12/31/10 210,448. 00 Cost of goods manufactured 1,901,952. 00 2,158,992. 00 Less: Finished goods inventory, 12/31/10 352,368. 00 Cost of goods sold $1,806,624. 00 2) BROWNING MANUFACTURING COMPANY Projected 2010 Income Statement Sales 2,562,000. 00 Less: Sales returns and allowances 19,200. 00 Sales discounts allowed 49,200. 00 68,400. 00 Net Sales 2,493,600. 00 Less: Cost of Goods Sold 1,806,624. 00 Gross margin 686,976. 00 Less: Selling and administrative expense 522,000. 00 Operating Income 164,976. 00 Less: Interest Expense 38,400. 00 Income before federal and state income tax 126,576. 00 Less: Estimated income tax expense 58,000. 00 Net Income 68,576. 00 BROWNING MANUFACTURING COMPANY Projected 2010 Balance Sheet Assets Current Assets: Cash and marketable securities $443,640. 00 Accounts receivable (net of allowance for doubtful accounts) 201,360. 00 Inventories: Materials $124,520. 00 Work in process 210,448. 00 Finished goods 352,368. 00 Supplies 22,080. 00 709,416. 00 Prepaid taxes and insurance 91,920. 00 Total current assets 1,446,336. 00 Other Assets: Manufacturing plant at cost 2,822,400. 00 Less: Accumulated depreciation 1,047,600. 00 1,774,800. 00 Total Assets $3,221,136. 00 Liabilities and Shareholders' Equity Current liabilities: Accounts Payable $288,360. 00 Notes Payable 552,840. 00 Income Taxes payable 5,800. 00 Total current liabilities $847,000. 00 Shareholders' equity: Capital stock 1,512,000. 00 Retained earnings 862,136. 00 Total Liabilities and Shareholders' Equity $3,221,136. 00 Comparative Statement of Cost of Goods Sold, Projected 2010 vs. 2009 20092010% change Finished Goods Inventory, 1/1/10 218,820. 00 257,040. 00 17. 47% Work in process inventory, 1/1/10 137,760. 00 172,200. 00 25. 00% Materials used 663,120. 00 811,000. 00 22. 30% Direct manufacturing labor 419,040. 00 492,000. 00 17. 41% Indirect manufacturing labor 170,640. 00 198,000. 00 16. 03% Power, heat and light 116,760. 00 135,600. 00 16. 14% Depreciation of plant 126,600. 00 140,400. 00 10. 90% Social security taxes 42,120. 00 49,200. 00 16. 81% Taxes and insurance, factory 46,320. 00 52,800. 00 13. 99% Supplies 56,880. 00 61,200. 00 7. 9% Work in process inventory, 12/31/10 172,200. 00 210,448. 00 22. 21% Finished goods inventory, 12/31/10 257,040. 00 352,368. 00 37. 09% Comparative Income Statement, Projected 2010 vs. 2009 2009 2010 % change Sales 2,295,600. 00 2,562,000. 00 11. 60% Sales returns and allowances 17,640. 00 19,200. 00 8. 84% Sales discounts allowed 43,920. 00 49,200. 00 12. 02% Cost of Goods Sold 1,568,280. 00 1,806,624. 00 15. 20% Selling and administrative expense 437,160. 00 522,000. 00 19. 41% Interest Expense 34,080. 00 38,400. 00 12. 68% Estimated income tax expense 89,520. 00 58,000. 00 -35. 21% Net Income 105,000. 00 68,576. 0 -34. 69% Comparative Balance Sheet, Projected 2010 vs. 2009 2009 2010 % change Cash and marketable securities 118,440. 00 443,640. 00 274. 57% Accounts receivable 311,760. 00 201,360. 00 -35. 41% Materials 110,520. 00 124,520. 00 12. 67% Work in process 172,200. 00 210,448. 00 22. 21% Finished goods 257,040. 00 352,368. 00 37. 09% Supplies 17,280. 00 22,080. 00 27. 78% Prepaid taxes and insurance 66,720. 00 91,920. 00 37. 77% Manufacturing plant at cost 2,678,400. 00 2,822,400. 00 5. 38% Accumulated depreciation 907,200. 00 1,047,600. 00 15. 48% Accounts Payable 185,760. 00 288,360. 00 55. 23% Notes Payable 288,840. 0 552,840. 00 91. 40% Income Taxes payable 9,000. 00 5,800. 00 -35. 56% Capital stock 1,512,000. 00 1,512,0 00. 00 0. 00% Retained earnings 829,560. 00 862,136. 00 3. 93% The comparison shows that in 2010, it is projected that there will be a significant increase by 274. 57% in the company’s cash and marketable securities. It can also be noted that accounts receivables for 2010 is expected to go down by 35. 41%, meaning the company will have more and faster collections of receivables, thus, increase in cash can be expected. On the other hand, notes payable and accounts payable is projected to increase by 91. 40% and 55. 3% respectively, which indicates that the company will not be able to pay its financial obligations in due time. Their credit standing as a company will worsen, because the company’s expenses will be higher in 2010. They may have faster collections of receivables, however, payables and expenses increases, resulting to the inability of the company to become liquid. Aside from this, inventory turnover is expected to be low, meaning; the company will not be able to utilize its resources efficiently. It can also be attributed to the slight increase in sales which shows that the company is having a hard time disposing / using its resources. Due to these projections, net income is also expected to decrease in 2010. 3) The company will fail to achieve its notes payable repayment goal of a year-end cash balance of $150,000. 00 after paying off at least $350,000. 00 of the notes payable, because after repaying $350,000, year-end cash balance will decrease to $93,640, which is short of its $150,000 year-end cash balance. In order to achieve its minimum objective, the company should be able to increase its sales, and lessen the expenses as well as the payables. ) Management’s inventory turnover goal will not be achieved in 2010. Inventory turnover can be computed as: Cost of Goods Sold / Average Inventory 20091,568,280. 00/ [(218,820. 00+257,040. 00)/2] = 6. 59 20101,806,624. 00/ [(257,040. 00+352,368. 00)/2] = 5. 93 As shown in the above computation, inventory turnover in 2010 is lower than that of 2009. In the budget, inventory turnover goal is not indicated to be achieved. The company should analyze its market and d emand of the people in order to evaluate how many of the goods should be prepared and ordered by them. They should be aware of the average number of products that they should have and it will be determined based on the demand. They should also strategize by having effective marketing and selling techniques. 5) The budget shows that the company will have a poor credit trade standing due to its higher payables. This shows that the company is not able to pay its obligations in time, primarily because of its inability to monitor and control their expenses. Eventually, the company will have a hard time borrowing if there will have continuous past dues, thus, operations might soon be affected and eventually will not be sustained.

Indian Ocean Region Essay

Change and Continuity of Commerce in the Indian Ocean Region from 650 CE to 1750 CE. The Indian Ocean has always been a powerful trading region, between East Africa and China, that has caused religion, crops, languages, and people to spread. Through the rise and fall of powerful land and sea empires, trade routes shifted and control switched hands numerous times over history. The goods have remained fairly constant, compared to the traders and the powers behind them that changed from 650 C.E. to 1750 C.E. Spices, textiles, manufactured goods, and raw goods were staples on the many of the routes that led from the coast of Zimbabwe all the way to the ports of China. Early traders from Polynesia even traveled to Madagascar. With the rise of Islam and of the Mongol Empire, overseas trade slowed slightly because of the importance of the Silk Road as the main connection between China and Europe. However, as the Mongols declined, the Indian Ocean trade became more important to the empires o r kingdoms of China and the regional powers of India. The Chinese Ming Dynasty engaged heavily in foreign trade and they displayed their wealth with giant treasure ships and junks that sailed the day from China through the port of Malacca to the east coast of India. The ships carried silk and porcelain, goods that were in high demand in Europe and Arabia. The ships also picked up spices and hardwoods from Southeast Asian islands. In India, the majority of these goods were sent on dhows to the Arabian Peninsula, stopping at major important ports like Aden, and then continuing on to East Africa and the Swahili Coast states of Mogadishu, Kilwa, and Sofala. The ships sailed according to the monsoons, they then returned loaded with gold and ivory from Africa, to China where the cycle would restart. Eventually states like Gujurat and Calicut grew in importance in manufacturing and the textile production of cotton. The powers around the Indian Ocean remained in control, until the arrival of Europeans in the 16th century. While Silk Road trade with Europe was thriving, Europeans wanted to cut out the Arab middlemen and get direct access to Asian goods. As the tools of navigation developed and new nation-states sought after trade and exploration, Portugal led the continent in the race to Asia. When Vasco da Gama reached India in 1498 by sailing around the tip of Africa, he was greeted with a mocking laughter of people he needed to trade with and was turned down most of the goods he had to trade. The powerful merchants of Gujarat and neighboring states were used to the highest quality goods so they did not want to trade with Gama’s poor quality goods. However, before long, Portugal took over almost all trade in the Indian Ocean, establishing ports like Goa in India and controlling strategic areas with their imperialistic manner. Around the same time, Britain also began its expansion and joined with joint-stock companies like the Dutch East India Company. They proceeded to dominate the region as well, taking land they thought suited their purposes. The sea empires and the cut off of foreign trade by the Ming dynasty did not greatly change the products traded, but did affect the overall trade system. Goods were now produced for the success of mercantilist people in European countries, not for the enrichment of local powers. While the trade routes and the goods that passed through them may not have been greatly changed, the impact of the European trading empires and the decline of nations like India and China changed who benefited from Indian Ocean trade and who were mostly involved.

Intelligent Tutoring System For Primary School Students Education Essay

LITERATURE REVIEW This chapter will incorporate the reappraisal of literature of old research that is considered significance in the development of Intelligent Tutoring System for primary school pupils. 2.1 Problem Sphere Problem sphere is the country that needs to be examined to work out a job. In this undertaking, Intelligent Tutoring System is used in the sphere of instruction. Education is the field for larning and learning. It is the procedure where cognition is transferred and received. The intent to hold Intelligent Tutoring System for this undertaking is because to give an end product larning to the pupils particularly primary school pupils. Nowadays, instructors or pedagogues frequently face troubles to manage their pupils. It is because one instructor needs to provide many categories and each category will hold about 20 to 30 pupils. It is impossible to provide each pupil needs and penchant. Each pupil have their ain acquisition manner either they are good in listening, visualising, or making stuff at manus. Since the instructor is impossible to cognize each pupil larning manner, hence, there are demands for Intelligent Tutoring System that can provides a tutoring system that can find the pupils involvement so they will non holding jobs such as deficiency of apprehension and misconceptions. Besides that, the benefit of this tutoring system towards the instructor is the instructor will easy supervise the pupil ‘s public presentation and they will cognize the suited attack to cover with the pupil manners of acquisition. 2.1.1 Learning Manners Students learn in many ways such as by seeing and hearing, reflecting and moving, concluding logically and intuitively, memorising and besides visualising ( Felder, n.d. ) . Teaching and larning are different between each individual. It ‘s all depends on the persons itself. Everybody has larning manner strengths in which different people will hold different strengths ( Dunn, 1990 ) . In 1986, Marie et al. , as cited in ( Farwell, 2000 ) provided an analysis in which approximately 20 to 30 per centum of the school-aged pupils remembers what is heard, 40 per centum easy recalled what they have seen or read and the remainder were normally used both techniques which is they heard and visualise at the same clip. They have their ain manner that will assist them in larning. There are several different theories refering acquisition manners. Auditory, kinaesthetic and ocular are three types of cardinal acquisition manners ( Graham, n.d. ) . Below are the descriptions for each acquisition manners as cited in Graham ( n.d. ) and Farwall ( 2002 ) . Auditory Learners Childs who are audile learner normally prefer more on listening to account by reading them and sometimes they like to analyze by declaiming information aloud. Furthermore, audile scholar may love to environ with music while analyzing or they may necessitate a quiet infinite to analyze without diverted with any sounds. Auditory scholars learn successfully when the manner of giving information are being spoken and presented verbally. Ocular Learners â€Å" Show me and I will understand † is the keyword for ocular acquisition manner. It is a pattern to make new information by looking at something and visualise it. Normally, those people with this sort of larning manner can catch information presented in chart or graph, but they may foster impatiently listening to an account. Kinesthetic Learners Most of the school ‘s kids excel through kinaesthetic which means touching, feeling, and sing the stuff at manus. Learning activity such as scientific discipline lab, field trip, skit and many other activities are the best technique for kinaesthetic scholar. Most people use the combination of manner to acquire best acquisition manner for themselves. As for this undertaking, there are two larning manners covered which is the ocular and audile acquisition manners. This learning manners can be classify via some set of personality inquiries in which it will find the pupils country of acquisition manners. Intelligent Tutoring System will normally come across to several techniques such as Case Based Reasoning technique, Agents technique, Neural techniques, Neuro Fuzzy techniques, Track Analysis and many more. Below are other potencies techniques that can be used for this Intelligent Tutoring System ‘s undertaking despite the Agents technique. 2.1.2 Examples of utilizing Bayesian Networks for Learning Styles Detection Bayesian Networks is one technique that detects pupil ‘s acquisition manners in a web-based instruction system. In 2005, Garcia et al. , had proposed this technique to guarantee that all the pupils can larn even though they have different acquisition manners. Furthermore, Garcia et Al. ( 2005 ) , had besides stated that intelligent agent can used those information to gives the pupils personalized aid and present learning constituents that suit best harmonizing to pupil ‘s acquisition manners. Table 2.1 shows the dimensions of the acquisition manners. Detectors like particulars informations and testing ; intuitive prefer political orientation and theories. Detectors are digesting with item but do non like complications ; intuitive are uninterested by item and love complications. Table 2.1 Dimensions of Felder ‘s acquisition manners ( Beginning: Gracia et al. , ( 2005 ) ) A Bayesian Networks ( BN ) is a directed acyclic graph encodes the dependance relationships between a set of variables ( Pardalos, n.d. ) . It allows us to detect new cognition by uniting adept sphere cognition with statistical informations. In this BN, the nodes represent the different variables that determine a given acquisition manner. The arcs represent the relationships among the acquisition manner and the factor finding it. As shown in Figure 2.1, the theoretical account merely has the three dimensions of Felder ‘s model, perceptual experience, processing and apprehension. Figure 2.1 Bayesian Network patterning pupil ‘s acquisition manners. ( Beginning: Gracia et al. , ( 2005 ) ) The undermentioned sentences describe in item the different states the independent variables can take: Forum: station messages ; answers messages ; reads messages ; no engagement. Chat: participates ; listens ; no engagement. Mail: utilizations ; does non utilize. Information entree: in tantrums and starts ; sequential. Reading stuff: concrete ; abstract. Exam Revision ( considered in relation to the clip assigned to the test ) ; less than 10 % ; between 10 and 20 % ; more than 20 % . Exam Delivery Time ( considered in relation to the clip assigned to the test ) ; less than 50 % ; between 50 and 75 % ; more than 75 % Exercises ( in relation to the sum of exercisings proposed ) : many ( more than 75 % ) ; few ( between 25 and 75 % ) ; none Answer alterations ( in relation to the figure of inquiries or points in the test ) : many ( more than 50 % ) ; few ( between 20 and 50 % ) ; none. Entree to illustrations ( in relation to the figure of illustrations proposed ) : many ( more than 75 % ) ; few ( between 25 % and 75 % ) ; none Exam Consequences: high ( more than 7 in a 1-10 graduated table ) ; medium ( between 4 and 7 ) ; low ( below 4 ) . The chance maps associated with the independent nodes are bit by bit obtained by detecting the pupil interaction with the system. 30 Computer Science Engineering pupils have been interviewed to find the values by experimentation utilizing the ILS ( Index of larning manners ) questionnaire. Then, allow the pupils used the instruction system and recorded their interactions with the system. The information was used to find the parametric quantity of the BN. The Bayesian theoretical account is continuously updated as new information about the pupil ‘s interaction with the system is obtained. The chance maps are adjusted to demo the new observations or experiences. The chances reach equilibrium at certain point in the interaction. The chance values show a really little fluctuation as new information is entered. The values obtained at this point represent the pupil ‘s behaviour. This paper considered for each dimensions three values to do the consequences more comparable. For illustration, for the understanding dimension, it considered the values consecutive, impersonal and planetary. The per centum of happenstances is 100 % for the understanding dimension, 80 % for the perceptual experience dimension, and 80 % for the processing dimension. All information from this paper is cited from Gracia et Al, ( 2005 ) . 2.2 Technique In this undertaking, Intelligent Tutoring System is used to sort pupils larning manners. It used Numberss of regulations as the chief technique because it has the possible to give appropriate end product which is the acquisition manners for the pupils. Below are the descriptions of all techniques that will be used in this undertaking. 2.2.1 Intelligent Tutoring System An early lineation of Intelligent Tutoring System ( ITS ) demands was delivered by Hartley and Sleeman in 1973 ( Shute & A ; Psotka, n.d ) . As stated by Shute and Psotka, Hartley and Sleeman argued that ITS must possess cognition of the sphere ( adept theoretical account ) , cognition of the scholar ( student theoretical account ) , and cognition of learning schemes ( coach ) . Furthermore, in order for ITS to hold appropriate control schemes, it need to hold capturing environment of acquisition, effectivity of communicating and to hold flexible determinations. The ITS is a plan in which pupil can communicated through a sequence of natural linguistic communication inquiries and replies and the coach could both ask and reply inquiries and maintain path of ongoing duologue construction ( Corbett, Koedinger & A ; Anderson, 1997 ) . The authoritative ITS architecture consist of four constituents which are a undertaking environment, a sphere cognition faculty, a pupil theoretical account and pedagogical faculty. Figure 2.2 ITS architecture ( Beginning: Corbett, Koedinger & A ; Anderson, ( 1997 ) ) As cited in Corbett, Koedinger & A ; Anderson ( 1997 ) , pupils engage in job resolution environments and these actions are evaluated with regard to the sphere cognition constituents. Student ‘s cognition province is maintained based on the rating theoretical account. Finally, the pedagogical faculty delivers instructional actions based on the rating of pupil ‘s actions and on the pupil theoretical account. Advantages of ITS as described by Yousoof, Sapiyan & A ; Kamaludin ( 2002 ) , ITS is a systems that can supply considerable flexibleness in presentation of stuff and greater adaptability to react to idiosyncratic pupils need. It besides found to be extremely effectual in their intent. It has been proved by research that the pupils who tend to larn utilizing ITS really could larn fast when compared to the pupils utilizing traditional manner of instruction. Disadvantages of ITS as besides cited in Yousoof, Sapiyan & A ; Kamaludin ( 2002 ) , hazard issues affects the execution of ITS, unsuccessful ITS can do the barrier in execution of ITS, replacing of human coach will besides be a barrier in execution and broad spread of ITS will take topographic point in another five old ages. 2.2.2 Rule Based Expert System Expert system is a computing machine plan that uses cognition and illation process to work out job that are hard plenty to necessitate important human expert to work out for their solution ( Negnevitsky, 2002 ) . It is besides a computing machine plan in which it is able to execute at the degree of a human expert in a all right job country. The most popular expert systems is a regulation based expert system. It besides called as production regulations in which it contains IF-THEN statement. Structure of Rule Based Expert System A rule-based expert system has five constituents: the cognition base, the database, the illation engine, the account installations, and the user interface. Knowledge Base Database Inference Engine Explanation Facility User Interface User Figure 2.3 Basic Structure of Rule Based Expert System ( Beginning: Negnevitsky, ( 2002 ) ) The cognition base contains the sphere cognition utile for job resolution. In a rule-based expert system, the cognition is represented as a set of regulations. Each regulation specifies a relation, recommendation, directive, scheme or heuristic and has the IF ( status ) THEN ( action ) construction. When the status portion of a regulation is satisfied, the regulation is said to fire and the action portion is executed. The database includes a set of facts used to fit aligned with the IF ( status ) parts of regulations stored in the cognition base. The illation engine brings out the concluding whereby the expert system reaches a solution. It links the regulations given in the cognition base with the facts provided in the database. The account installations enable the user to inquire the expert system how a peculiar decision is reached and why a specific fact is needed. An adept system must be able to explicate its logical thinking and warrant its advice, analysis or decision. The user interface is the agencies of communicating between a user seeking a solution to the job and an expert system. The user is the 1 who will be used the system. User is besides the 1 that will seek for solution. Advantages of Rule Based Expert System Natural cognition representation. An expert normally explains the job work outing process with such looks as this: ‘in such-and-such state of affairs, I do so-and-so ‘ . These looks can be represented rather of course as IF-THEN production regulations. two. Uniform Structure. Production regulations have the unvarying IF-THEN construction. Each regulation is an independent piece of cognition. The really sentence structure of production regulations enables them to be self-documented. three. Separation of cognition from its processing. The construction of a rule-based expert system provides an effectual separation of the cognition base from the illation engine. This makes it possible to develop different applications utilizing the same expert system shell. It besides allows a graceful and easy enlargement of the expert system. To do the system smarter, a cognition applied scientist merely adds some regulations to the cognition base without step ining in the control construction. Disadvantages of Rule Based Expert System Opaque dealingss between regulations Although the single production regulations tend to be comparatively simple and self-documented, their logical interactions within the big set of regulations may be opaque. Rule-based systems make it hard to detect how single regulations serve the overall scheme. This job is related to the deficiency of hierarchal cognition representation in regulation based expert systems. two. Ineffective hunt scheme The illation engine applies an thorough hunt through all the production regulations during each rhythm. Adept systems with a big set of regulations ( over 100 regulations ) can be slow, and therefore big rule-based systems can be unsuitable for real-time applications. Inability to larn In general, rule-based expert systems do non hold an ability to larn from the experience. Unlike a human expert, who knows when to ‘break the regulations ‘ , an expert system can non automatically modify its cognition base, or adjust bing regulations or add new 1s. The cognition applied scientist is still responsible for revising and keeping the system. All information for Rule Based Expert System is cited from Negnevitsky ( 2002 ) . 2.2.3 Intelligent Agent An agent is anything that can be viewed as comprehending its environment through detectors and moving upon that environment through effecters ( Rusell & A ; Norvig, 1995 ) . Presently, agents are the point of involvement on the portion of many countries of Computer Science and Artificial Intelligence. Harmonizing to Jennings & A ; Wooldridge ( n.d. ) , an intelligent agent is a computing machine plan that is able to execute immediate response in order to run into its design aims. Flexible here means that the systems must be antiphonal in which agents should separate their environments and react in a timely to alterations that occur in it. Agents should besides be proactive whereby they should be able to exhibit chances, purposive behaviour, and take the enterprise where appropriate. Finally, agents should be societal in which agents should be interrelate when they comfortable with other Artificial Agents and worlds in order to finish their ain job resolution and to assist others with their activities. Advantages of utilizing Intelligent Agent are because agents represent a powerful tool for doing system more flexible. Agents should act like an ‘expert helper ‘ with regard to some application, knowing about both the application and the user, and capable of moving with user in order to accomplish the user ‘s ends. Agents are besides good in bettering the efficiency of Software Development. The restrictions or the disadvantages of utilizing agent as discussed by Jennings & A ; Wooldridge ( n.d. ) are: – No overall system accountant An agent-based solution may non be suited for spheres in which planetary restraints have to be maintained, domains where a real-time response must be guaranteed, or in spheres in which dead ends or unrecorded locks must be avoided. No planetary position Agents may do globally sub-optimal determinations since in about any realistic agent system ; complete planetary cognition is non a possibility. An agent ‘s action are by definition determined by that agent ‘s local province. Trust and deputation Users have to derive assurance in the agents that work on their behalf, and this procedure can take some clip. During this period of clip, the agent must strike a balance between continually seeking counsel ( and needlessly deflecting the user ) and ne'er seeking counsel ( an transcending its authorization ) . An agent must cognize its restrictions. 2.2.4 Multiagent System As stated by Capuano et Al. ( n.d. ) , multiagent system ( MAS ) can be defined as loosely-coupled webs of pass oning and collaborating agents working together to work out jobs that are in front of their single capablenesss. In order to obtain consistent system behaviour, single agents in a multiagent system are non merely able to portion knowledge about jobs and solutions, but besides to ground about the procedures of coordination among other agents ( Capuano et al. , n.d. ) . The thought of multiagent system is that an agent is a computing machine plan that has capableness to execute independent action on behalf of its proprietor or user. In add-on, agent can calculate out for itself what it needs to make in order to fulfill its design aims. A multiagent system is one that consists of figure of agents, which interact with another, typically by interchanging messages through some computing machine substructure ( Wooldridge, 2002 ) . In order to successfully interact, these agents will therefore necessitate the ability to collaborate, co-ordinate and negotiate with each other. 2.2.5 Distributed Case Based Reasoning Case Based Reasoning ( CBR ) is another technique that is widely used in Intelligent Tutoring System and in the field of instruction so. As proposed by Rishi et Al. ( 2007 ) , they combine both technique which are CBR and agent technique to supply pupil patterning for online acquisition in a distributed environment with the aid of agents. In this paper, it focused more on Case Based Distributed Student Modeling ( agent based ) ITS architecture to back up student-centred, self-paced, and extremely synergistic acquisition. The first measure is to construct the effectual acquisition environment which is the CBR where the system maintains a complete and full set of instances ( scenarios ) of pupil ‘s acquisition form and employs an efficient and flexible instance retrieval system. The system as cited in Rishi et Al. ( 2007 ) must used the pupil ‘s larning profile such as larning manner and background cognition in selecting, forming and showing the larning stuff to back up instance based acquisition. As Rishi et Al. ( 2007 ) cited from Yi Shang et Al. ( 2001 ) and Kumar ( 2005 ) , Distributed CBR based pupil patterning enables adaptative bringing of educational contents and facilitates automatic rating of larning results. This system consists of three agents with different expertness. The first agent which is personal agent will concentrate on pupil profiler which include cognition background, larning manner, involvements, class enrolled etc. The other two agents communicated with each other through different communicating channel which situated in distributed environments are learning agent and class agent. Figure 2.4 show the communicating theoretical account among agents. Figure 2.4 Communication theoretical account among agents ( Beginning: Rishi et Al. ( 2007 ) ) Furthermore, the undermentioned activities as shown in figure 2.5 return topographic point during the pupil patterning when the pupil interacts with the system as such, choice of subject by the pupil and acquire to cognize pupil ‘s background by showing jobs to the pupil, analysing the pupil ‘s response by the system, choice of instance by the system based on response, version of the instance by the system, accomplishing the cognition constituent of the pupil theoretical account through instance retrieval, coevals of learning scheme by the system and showing the following job to the pupil. Figure 2.5 Procedure of Student Modeling ( Beginning: Rishi et Al. ( 2007 ) ) Finally, this system is to the full distributed in which it does non bounded with any web topology, it reduces the demand of big storage infinites at the user ‘s site to hive away all the instances and redundancy is maintained for mistake tolerance. The whole system is managed in the distributed environment with merely three agents which are Personal Agent, Teaching Agent and Course Agent. 2.2.6 Path Analysis Learning indexs is the manner of working and analysing the paths and supplying cognition on the activities ( Bousbia et al. , n.d. ) . This will assist instructors to comprehend and construe the scholar ‘s activities in e-learning state of affairss. As in figure 2.5 this paper by Bousbia et Al. ( n.d. ) considers three stairss in the analysis. The first 1 is index ‘s pick. The first measure is fundamentally to steer the aggregation procedure. It helps the instructor to take high degree indexs in which the instructor intends to seek from the indexs base. It will so inquire the instructor to supply extra informations required for their computations. The following measure is observation. In this phase, the system identified the necessary paths extracted through a aggregation tool which installed on the learner side. This tool has specific history such as visited pages URLs, clip and actions. Finally, the analysis and interpretation measure. This is the most of import measure in which it divided into three chief phases which are shoping way rebuilding, indexs ‘ computation and learning manner tax write-off. Figure 2.6 Learning Style Deduction Steps ( Beginning: Bousbia et Al. ( n.d. ) ) There will be three beds remain which are educational penchant bed, larning procedure bed and cognitive abilities bed. The first bed includes properties related to the preferable acquisition clip, environment penchant, information representations and encoding methods. The 2nd bed includes larning scheme, comprehension and patterned advance attack. For the last bed, it includes motive and concentration capacity. The learning manner can be determined by ciphering the value of each bed ‘s property. By utilizing the necessary high degree indexs, the value is deduced. Furthermore, to link the indexs to the acquisition manners, Bousbia et Al. ( n.d. ) sort them harmonizing to theoretical account beds. The possible values of each bed ‘s property are chosen from the bing acquisition manner theoretical accounts, by doing their definitions closer. 2.3 Related Plants Related plants are plants from other research workers which have related to this undertaking or possibly the same technique used but in different field or sphere. Intelligent Tutoring System and some other techniques is the chief focused in this research to compare and distinguish sphere and techniques with other undertakings. 2.3.1 Intelligent Agent in E-commerce Ecommerce or e-commerce is the ability and accomplishment of selling merchandises or services over the Internet ( Ward, 2010 ) . As discussed by Pivk & A ; Gams ( n.d. ) in their article on Intelligent Agent in E-commerce, the article discussed on appraisal of agent engineerings which involved in purchasing and selling. Several agent-mediated electronic commercialism systems are analyzed in the position of a general theoretical account of the purchasing procedure. E-commerce involves business-to-business ( B2B ) , business-to-customer ( B2C ) and customer-to-customer ( C2C ) minutess. It encounters a broad scope of issues such as security, trust, electronic merchandise, catalogues and many more. Intelligent agent can be used or applied to any of these. Pivk & A ; Gams ( n.d. ) had given illustrations on the use of agent in ecommerce such as Tete-a-Tete ( T @ T ) . For illustrations in Figure 2.7, a shopping agent may have proposals from multiple gross revenues agents. Each proposal defines a complete merchandise offering including a merchandise constellation, monetary value and the merchandiser ‘s value-added services. The shopping agent evaluates and order these proposals based on how good they satisfy its proprietor ‘s penchants. If the shopper is non satisfied, he can review them along one or more dimensions. User shopping agent broadcasts this penchant changes to the gross revenues agents in which, in bend, utilize them to counter-propose better merchandise offering. Figure 2.7 Consumer-owned shopping agents integrative negotiate with multiple merchant-owned gross revenues agents. ( Beginning: Pivk & A ; Gams ( n.d. ) ) 2.3.2 Intelligent Agent Based Graphic User Interface ( GUI ) for e-Physician This paper is proposed by Jung, Thapa & A ; Wang ( 2007 ) . It is all about the attack of utilizing ontology based intelligent interface agent that will help the doctor to get on-line entree interface to patient ‘s chart, fast rescheduling such as exigency instance, easy entree to research lab consequences and cut downing overall cost because of optimal use of clip. In this paper, medical homecare system model is designed in real-time environment. There are four types of agents that are used in this system which are Interface Agent, Admin Agent, Laboratory Agent, Diagnosis Agent and Schedule Agent as in Figure 2.8. Figure 2.8 Conceptual Framework of Intelligent Agent Based user interface ( Beginning: Jung, Thapa & A ; Wang ( 2007 ) ) As cited from Jung, Thapa & A ; Wang ( 2007 ) , interface agent is the agent that will interact with the user and will work as an information filtering agent and choose the most critical instance per precedence. On the other manus, research lab agent will be able to supply the item scrutiny study from the research lab database. Furthermore, diagnosing agent will assist the interface agent to propose proper diagnosing by utilizing determination devising regulations. In add-on, administrative agent will supply pre-historic diagnosing tendency of the patient and eventually schedule agent will assist in fixing patient ‘s chart, programming, and fat rescheduling of the program on footing precedence. Those agents will assist in the development of the system and will give user ‘s concluding control for optimisation of their best Graphical user interface. 2.3.3 Intelligent Agent in Computer Games Games are the practical universes that are more traceable than existent universe. It is besides something that can be controlled, formal, and mensurable, supply realistic and important challenge ( Mikkulainen, n.d. ) . Intelligent agents can be deployed in games today. As cited in Lent et Al. ( n.d. ) , they discussed on the usage of intelligent agent in the games called Soar. It make the growing of intelligent agents for games easier by giving common illation engine and reclaimable cognition base that can be merely applied in many different games. Soar allows easy decomposition of the agent ‘s action through hierarchy of operation. It used Quake II and Descent 3 agents in which both have the functionality in the games such as winging in a starship without gravitation, onslaught, explore and many more. Furthermore, Soar invariably cycles through perceive in which it accept sensor information from the game, think ( choice and execute relevant cognition ) and Act ( Execute internal and external actions ) . Interface is another of import portion in developing games since the interface extracts the necessary information from the game and encodes it into the format required in Soar. 2.3.4 Nervous Network-based Fuzzy Modeling of the Student in ITS This paper is utilizing empirical attack that use the neuro-fuzzy synergy to measure the pupils in the context of an ITS is presented. Stathacopoulou, Magoulas & A ; Grigoriadou ( n.d. ) stated that fuzzed logic techniques is widely used in ITS since it have the ability to manage imprecise information such as pupil ‘s actions and to supply human descriptions of cognition and of pupil ‘s cognitive abilities. In this paper, fuzzed logic is used to supply human-like approximative diagnosing of pupil ‘s cognition and cognitive abilities and Neural Network is used to trained human instructor ‘s determinations sing pupil ‘s features and fixed weight Neural Network are used to measure and aggregate rank map. The neuro-fuzzy theoretical account has been tested in natural philosophies domain to measure pupil ‘s features for make up one's minding about the appropriate instruction scheme. Experiments have been performed by Stathacopoulou, Magoulas & A ; Grigoriadou ( n.d. ) utilizing a population of 300 fake pupil instances with the determinations of 5 instructors. The overall mean categorization success has been 95 % . As decision, rating of pupils depends on interior decorator ‘s ability to analyse the cognitive sphere appropriately, define fuzzed sets and associate the pupil response with suited cognition and cognitive features. 2.3.5 FlexiTrainer: A Ocular Authoring Framework for Case-Based Intelligent Tutoring System FlexiTrainer is an authoring model that allowed the fast fleet design of didactically rich and performance-oriented acquisition environments with tradition content and tutoring schemes ( Ramachandran, Remolina & A ; Fu ( n.d. ) ) . This authoring tool specifies a dynamic behaviour of tutoring agents that interact to present direction. FlexiTrainer has been used to develop an ITS for preparation chopper pilots in winging accomplishments. FlexiTrainer consists of two constituents which are the authoring tools and the everyday engine. Core constituent for FlexiTrainer are Task-Skill-Principle Editor, Exercise Editor, Student Model Editor, and Tutor Behavior Editor. Each of these editors has their ain specific functionality. An instructional agent is used to transport out teaching-elated to accomplish instructional ends. It used Bayesian illation to integrate pupil patterning schemes. 2.3.6 Intelligent Tutoring System utilizing Hybrid Expert System with Speech Model in Neural Networks This paper used supervised larning nervous webs to successful rate. Besides being more information bringing systems, this system aid pupils to actively build cognition. This paper by Venkatesh, Naganathan & A ; Maheswari ( 2010 ) enable learning system to be developed in assorted Fieldss and topics. Nervous Model in this system is used for Question Answering System. As shown in Figure 2.9, input bed contains the inquiries on the wanted topics. Both possible inquiries and replies are stored in the coveted end product. Figure 2.9: Nervous Network Architecture ( Beginning: Venkatesh, Naganathan & A ; Maheswari, ( 2010 ) ) On the other manus, address theoretical account consists of linguistic communication extraction ( includes categories such as noun, verb, operator, pronoun and many more ) , speech act classifier ( tutor uses strings of words and punctuation to sort each part of the scholar into speech act units ) , file direction ( used as marker for the lector ‘s manner reply which communicated with ITS faculty ) and manners ( choice individual to be communicated with the ITS either pupil, lector or admin ) . This system non merely cut down development times but besides appreciably simplifies the proficient cognition required of forces involved in the coevals of an auto-regulated intelligent tutoring duologue system ( Venkatesh, Naganathan & A ; Maheswari ( 2010 ) ) . 2.4 Drumhead There are many ways in developing Intelligent Tutoring System as mentioned above. Each technique used has its ain strengths and failings. In this undertaking, Rule-based is used since it gives more impact and significance to the paradigm. The following chapter will demo the research model on the methodological analysis for developing this paradigm.